I’ve been partnering with Wausau City Pages for the last year, mainly because one of the Advertising Execs, Malibu Springer, is a friend from a long time ago. She was with the Wausau Daily Herald when my sons were little. She coached them with their paper routes and made that experience fun for them and me. Since she knows my business, Design Resumes, she called to talk about the need she saw to advertise my services with City Pages’s readers. With the economy dipping, she felt people needed me.
As an experiment, I started doing a weekly ad with City Pages, just in the billboard section on the back page. With the challenges of running both Design Resumes and Wausau Whitewater, I had a tough time monitoring referrals, but I did see City Pages mentioned often in the client agreements. When Malibu called recently to discuss if I wanted to take a break, I suggested we to try this ad and see if people would think the investment into people’s careers at Christmas time was a good present. There is a second ad coming out later this week with a different focus. Unfortunately, I had this idea a little late and my positioning for this ad was less visible than my backpage location in the billboard. But I love the ad that their graphic artist, Cathy Hackel created with my verbiage.
I enabled PayPal, which I found, has a Gift Certificate generating button on the Design Resumes home page. I will leave it there after Christmas because really, the gift of expert help in your career search is something everyone can use all year round.
Every day is a journey and I will have much to report, not only on job seeking help, resume writing, and assorted other topics but also how running Design Resumes as a business without additional contracts with non-profits as well as finally starting a marketing plan will change my business. This week’s journey has also been to launch the FaceBook Page for Design Resumes. Learning how to incorporate new strategies and tools into letting people know that I am here is part of the journey. I love to learn about your journeys too!
I welcome you to work with me. But in any case, I also always welcome your feedback… Talk to me, I talk back!
I am copying and printing the ad to show to Mom.
Hi Julie.
This is a nice looking ad. And I used to work in advertising
Thank you, Davina! I am getting behind on talking back!
but I appreciate the comment. Unfortunately, it didn’t generate any results so there is a new plan in place for 2010.
Thanks, Andy… I know I’ve talked to you since but thank you for your support in everything!