Last week I met (and met with) Shawn Blackwell from Wausau To Go for the first time. We had chatted on LinkedIn and he had called previously to schedule an appointment to chat about social media, marketing, and to learn how I work as a career professional.
As we talked about Facebook, he said he needed more fans for his Wausau To Go page. So I said, “I can make that happen” because I knew I could. I invited my friends to fan his page and posted thoughts on his page as I was starting to understand how his business worked, a few posts like this one:
“I didn’t know you had all these restaurants… Choices, choices…”with the link to www.wausautogo.com
I knew that I could get the support of other friends, if I said, “Here’s something else I didn’t know… if you order from Wausau To Go, there is a $3.99 delivery charge but it costs the same as if I was in the restaurant and I don’t have to go outside… Learning more all the time!”
Dan Gacke said, “Um, Julie, Wausau To Go ROCKS!”
Darcey Westcott said, “Check for coupon codes at their site…delivery charge, schmelivery charge!”
Darcey posted this on her own wall: “Mmmmm….food! Is it dinner time yet? Love Chinese food and a movie…in my PJs. WausauToGo can make that happen…with the food, anyway!”
Shawn’s fans grew, not astronomically, but they grew from 69 to 105 in about 24 hours.
Here’s what I learned about his business by sitting down and talking with him. Shawn provides inbound and outbound marketing for restaurants, by delivering from the restaurants, he expands market share for restaurants. People who would love to enjoy more than just pizza can order online and have it delivered, both lunch and dinner. Think of the possibilities! You could have food delivered to the break room instead of running out or you could have a client meeting in your office and have confidential conversations with great food or work through lunch using your computer to teach or share.
I learned much about Shawn, Wausau To Go, and marketing. I took a little time to connect him with some of my friends who I thought might enjoy his service.
What if we all worked together? If you are employed, what if you took a little time to talk to someone who is not? What if you listened to what he (or she) needed and figured out who you might know that could help him? What if you asked a friend to have lunch with you and your unemployed friend? What if you strategized together people you know and places that might match the persons talents? What if you just worked together, what would happen?
Job seekers often feel isolated and solutions don’t readily appear. It doesn’t mean there aren’t any, it just means you might need a different perspective. Most of the time, people go about their lives ignoring the needs of the people around them. But you saw the difference in the current Haiti crisis. The combined power of social media and people working together has raised over $10 million for Haiti. Working together produces results but much of the time we don’t step out of our comfort zone to do that. All I am asking is, what if we did?
Talk to me, I talk back!














Hi Julie, some fantastic tips here. I have always found jobseeking in groups work better, peer pressure to apply for a job that normally you would think twice about – other peoples support is a powerful thing!
Sarah
PS I think Comment Luv is totally fab!
Sarah Arrow´s last blog ..Dolly Daydream
One of the questions I struggle with on a daily basis: What if everybody just got along?
You are absolutely right, Julie. Coming from the nonprofit world, I believe that working together can bring about something greater than working in silos.
What is sad is when a few individuals act in a territorial or competitive manner. The ones who lose out are the ones who may need the service or product the most.
(P.S. – Looks like the plug-in works just fine!)

Melissa´s last blog ..How The Job Quest is being Found Online
A thought provoking article Julie! Thanks.
Speaking of working together. I did get a thank you note in my e-mail from Rich Zimmerman, one of the owners of New Roots Coffee. I put their hyperlink on Facebook. He also commented about the photos on my share site.
Its nice to know people actually do look at that.
Good Morning Julie,
Great interest piece on Wausau, the economy,local businesses and job searches. I am more curious about Wausau,now, Having read your blog.
Your joy and enthusiasm comes through, loud and clear. Make it a great Tuesday.
Thanks, Sarah for stopping by and for your comments. The US economy has been very tough but I did have one of my clients meet with a networking connection who had just gone through a job search this fall. I facilitated the introductions and they discussed leads and options.
Dan, I know… I have had some tough issues in that department recently but overall, the results have been positive.
Competitive isn’t so bad, Melissa, I find myself growing more competitive lately even against myself. The challenge is when competition is mean or degrades others in the same business. Even in this economy, I believe people can work together. Thanks for testing the plug-in!
Thank you, TJ! Let me know what thoughts it provoked and how I can help!
Thanks, Jim, I am so glad you followed me from Twitter to Facebook to my blog. I look forward to getting to know you better all the time. It should be a busy but great Tuesday, and you probably will like today’s post, Moving On too… You have sons!