Let's Talk Personalization

Jim Connolly  posted “what is your biggest marketing challenge?” to ask his readers what they would like in the way of his help. His marketing expertise is well known and I read his posts regularly.

He’s talking about all kinds of options: lead generation, email marketing, social media marketing, mail shots (direct mail), networking, retail marketing, referrals, joint ventures, etc. so go there and leave your comment about what you would like to learn.

His post reminded me of a conversation I had with a client who is a business owner. He does marketing too, only a very targeted type to a specific audience. He has customers and clients that he wants to touch base with. My client asked me what I thought of an automated product that sends cards to your base. The cards can be personalized with your signature and with what you want to say. He said he didn’t have time to do it himself.

I argued that I really didn’t like that and showed him my mail basket. I can’t keep up but if you really want my attention, you hand address a thank you note – your handwriting – not a computer and most likely, buried as I am, I will still open it.

I live my life with technology and I love it… but if you are trying to show me you care about me, you can’t use a service to do it. I give my clients the same advice — use a personal touch.

I really want to know what you think — Gotta run, meeting in a few minutes!