Find your perfect career marketing strategy, with Julie Walraven!

Do you know how to make LinkedIn work for you?

Photo by Steve Ganz

Whatever the controversy about the LinkedIn features or how they monetize it by changing upgrades or what other social media applications are in development, the prime issue is whether it is working for you or not.

Despite multiple posts from career industry experts like this recent one from Career Sherpa, Hannah Morgan, “Top 10 LinkedIn Pet Peeves” which closely parallels my own post, “Getting in the door using LinkedIn,” I constantly see people who have missed the boat. Melissa Cooley, TheJobQuest recently was featured on Tim Tyrell-Smith, Tim’s Strategy’s blog with the post, “Should Your Resume and LinkedIn Profile be Carbon Copies?”

Tim Tyrell-Smith gives more of his own LinkedIn tips in posts on his site, including “10 Tips: Asking for Recommendations on LinkedIn”

Many of these people are professionals who would do well to get Jason Alba’s LinkedIn for Jobseeker’s DVD or read his book, “I’m on LinkedIn, Now What?” or read his blog devoted to all things LinkedIn.

  • No valuable information in your profile. Lack of content under a job?  How do I know what you’ve done? ~ Hannah Morgan‘s post, #9
  • “I’m up there but I don’t know who to connect with.” Put their profile up and did a reasonably good job creating an interesting profile but then they left it alone. Visualize yourself as standing in a room full of people but not talking or engaging with any of them.~ my post, #3
  • Should your resume and LinkedIn profile be carbon copies? In a word – no. ~ Melissa Cooley
  • Request specifics. I made this mistake early on.  If you don’t ask for specifics, you will get a vague and generalized recommendation that no one will want to read.  Like “Tim played a key role and helped drive the company to new heights . . .”.  Here’s an idea.  What if each of your recommendations for a position reflected back on a key accomplishment statement on your resume?  That way you can integrate your messaging . . ~ Tim Tyrell-Smith
  • First, whether it is 90 million or 9 million or 900,000, there are professionals there that can help you with your goals. ~ Jason Alba
  • I was poking around LinkedIn last night and reviewing profiles. As Hannah said, there are so many profiles that have no meat.

    1. Just like your resume, your LinkedIn profile has to differentiate you, provide value, and tell the reader something.
    2. But it shouldn’t be a clone as Melissa wisely points out. Put value into your LinkedIn profile that makes people understand your worth. You can say things different ways in LinkedIn. Pinpoint different success stories than on your resume.
    3. Get recommendations but make sure they add value. Tim recommends getting a minimum of 10 recommendations as your goal.
    4. Don’t ignore the help you can find on LinkedIn. As Jason says, there are professionals to help you.
    5. But you have to have your profile complete, optimized, and searchable.
    6. Claim your name! If your name on the link has a bunch of numbers at the end, you didn’t claim your name.
    7. Let people know who you are. You visit their profile and you have your settings set to anonymity. You are there to network, not to hide.

    How much can using LinkedIn help? Check out my popular post, “The Secret to getting calls and offers from employers!” My client featured in that post started her new job on March 1 and is loving her new role as Quality Assurance Manager.



    Posted on | Filed under LinkedIn

    17 Responses to Do you know how to make LinkedIn work for you?

    1. Hi Julie — Yikes! I need to update my Linkedin profile. I’ve had a presence there for a while, but I really haven’t leveraged it like I know it can be.

      Thanks for these tips – what I’m getting is be thoughtful and thorough when developing your profile page. So, that is precisely what I’m going to do.

      Thanks for these great tips Julie!

    2. Julie, great content, as usual. I somehow missed both Hannah’s and Tim’s blogs last week, so thank you also for linking theirs as well.

      One of my pet peeves: the headline! Don’t make it “[job function/industry] professional”! You’re far more than that, because that’s what everyone else in [job function/industry] is also saying.

    3. A lot of great resources here, Julie! (And thank you for including my post.)

      I like point #6 a lot. If you are networking, how are you going to be able to remember your LinkedIn URL? Or if you have business cards, having a LinkedIn address with a bunch of numbers at the end won’t look good.

      And I think #7 is a mistake that is made by newbies or those who don’t use LinkedIn frequently. There’s a fear of being “discovered” by a boss, but the reality is that being on LinkedIn and using it well is just a good way to stay relevant in your field.

      • Yes, and if you are in sales, you definitely should get out there and be on LinkedIn. Or if you have critical business development role with the company. Hiding is never helpful in social media.

        You’re welcome! I tweeted your post the other day on Tim’s blog but I thought many of my readers might not have gotten the message.

    4. Kudos. Once I started using, that became my static resume (which I need to update) and LinkedIn became something I tweaked verbiage every few weeks. You can see the latest by visiting my website and clicking the linkedin flag at the top.

    Client Testimonials

    Interested in working with us? Check out some of our client testimonials below!

    Global Marketing Director

    Fortune 500 Company, Pennsylvania

    “Hey Julie, Just a short note to say thanks for your help with my resume. It was a great help for me in landing a couple of opportunities that led to offers.”

    Senior Vice President

    Banking, Maryland

    “It has been a whirlwind since you completed my resume, a lot of changes to the organization in light of the merger, a busy market, and as well a lot of folks making decisions to leave versus stay.

    For me, an offer was made that I will be accepting. I can tell you my resume has been met with rave reviews so I trust you implicitly, have recommended you, and will be a customer for life as I may need to re-engage you.”

    Office Manager

    New York, NY

    I wanted to find someone who will work with me live, so I can explain all my responsibilities and accomplishments to a literate professional, who will then be able to put it into right words and create a “WOW” resume for me.

    Next day I woke up and for some reason my gut told me to work with Julie, so I called her, and boy was my gut right. I am so happy with my new resume and cover letter, I have a second breath for job search. We worked live on Skype all the time, I could see exactly what she was doing, and I couldn’t ask for a more personalized experience for my money.

    Executive Vice President, Marketing

    Boston, MA

    I wanted to reach out and let you know I landed my next exciting opportunity! On March 28, I'll be joining ABC Company as their EVP Marketing. The fit couldn't feel more perfect! I'm so excited and can hardly wait to get started. Thanks so much for everything you've done to help make me look good! :) It worked. (again!)

    Career Change

    Transportation Industry, New York, NY

    "My first walk-in transportation company (ABC Freight) and my first job opportunity! I can't thank you enough!"
    His goal - the transportation industry. He was ready to leave a successful career selling Manhattan real estate to follow his passion!

    Instructional Designer

    University, Wisconsin

    “I highly recommend Julie as a professional career management consultant. Her ability to assess her clients needs and desires, and then creatively collaborate with them to create an overall digital profile that truly represents “who they are” is amazing.

    It was time to give my professional profile some pizzaz, and create a professional online presence, and the first person that I thought of was Julie. After working with Julie as a professional, I can say that the service Julie provides is nothing short of the way to (as her web site states) “find your perfect career marketing strategy”. Give her personal face-to-face strategy a try!”