Find your perfect career marketing strategy, with Julie Walraven!

The challenge of finding the best strategy in job search

The challenge of finding the best strategy in job searchWhatever a challenge is for you, big or small, it takes strategies to win. In my world of resume writing and career marketing, the misconception is that there are hard and fast rules of the way it has to be to get the employers attention.

What Job Search strategy will work for your market?

In reality, you need to use strategy to figure out what will work for your market. Many times, job seekers follow hard and fast rules that they learned somewhere without giving strategy a single thought. When people who hire me send me their old resumes to review, they may not match the strategy I would have used but there may be great content within the resume.

I start by listening to the goal of the client and make sure they do have a goal beyond “getting a job.”

  • Where do they feel their skills can best benefit the employer?
  • What is their geographic preference? Do they prefer or need to stay wherever they currently live? Do they have a preferred new area they really want to explore living in and starting over?
  • Are they planning to transition into a new career? What skill sets fit and what new ones do they need for the target position?
  • What is the market like in their target areas?
  • Have they evaluated the economic conditions in the area they want to move? Are they using Salary.com, Payscale.com or Glassdoor.com to assess the potential earning and make sure the company is a good fit?
  • What specific skills do they want to highlight?
  • What are the accomplishments that set them apart from everyone else?

Design your resume to reach your job search strategy and career marketing goals?

Then we develop and design a resume to reach those goals. Following a cookie-cutter approach doesn’t work for everyone in the job market. You need to differentiate yourself from the mob of job seekers. I had a young client who recently was interviewed for a very specific set of skills. There were 60 applicants for the job. Her resume was picked because it stood out but then she also had prepared for the interview and successfully conveyed her value. They told her they had interviewed six candidates and would get back to her for the next round of interviews.

Remember your job search strategy has to fit you and your job targets! If you are only following a books advice without fine-tuning it to meet your own specific needs, you will not succeed. However, a tightly designed career marketing and job search strategy will channel your goals and turn your search into a new position in a role you will enjoy.

Stuck in your job search or existing position? Don’t know how to get unstuck? Hire an expert to do it for you. You will hit your target much more quickly and be doing what you do best instead of trying to figure your way through the job search maze. To find out how, Click here!

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9 Responses to The challenge of finding the best strategy in job search

  1. […] The challenge of finding the best strategy in job search […]

  2. For sure it takes strategy to land a good job, but the cv has to be well polished too.

  3. Well said. Nowadays it is more than just a CV that lands one that job. There is a time to do it differently one time, and it worked for me. I chose to go directly to the selected companies that I wanted to work with and went straight to whoever was in charge of employment and had a one on one talk with them pertaining my skills, what I can do and everything they wanted to know about me. That was my strategy.

    • That can work if the employer has the time to talk to you and you are in a field in high demand. Most employers would control how many times they let that happen if your skills were common.

Client Testimonials

Interested in working with us? Check out some of our client testimonials below!

Global Marketing Director

Fortune 500 Company, Pennsylvania

“Hey Julie, Just a short note to say thanks for your help with my resume. It was a great help for me in landing a couple of opportunities that led to offers.”

Senior Vice President

Banking, Maryland

“It has been a whirlwind since you completed my resume, a lot of changes to the organization in light of the merger, a busy market, and as well a lot of folks making decisions to leave versus stay.

For me, an offer was made that I will be accepting. I can tell you my resume has been met with rave reviews so I trust you implicitly, have recommended you, and will be a customer for life as I may need to re-engage you.”

Office Manager

New York, NY

I wanted to find someone who will work with me live, so I can explain all my responsibilities and accomplishments to a literate professional, who will then be able to put it into right words and create a “WOW” resume for me.

Next day I woke up and for some reason my gut told me to work with Julie, so I called her, and boy was my gut right. I am so happy with my new resume and cover letter, I have a second breath for job search. We worked live on Skype all the time, I could see exactly what she was doing, and I couldn’t ask for a more personalized experience for my money.

Executive Vice President, Marketing

Boston, MA

I wanted to reach out and let you know I landed my next exciting opportunity! On March 28, I'll be joining ABC Company as their EVP Marketing. The fit couldn't feel more perfect! I'm so excited and can hardly wait to get started. Thanks so much for everything you've done to help make me look good! :) It worked. (again!)

Career Change

Transportation Industry, New York, NY

"My first walk-in transportation company (ABC Freight) and my first job opportunity! I can't thank you enough!"
His goal - the transportation industry. He was ready to leave a successful career selling Manhattan real estate to follow his passion!

Instructional Designer

University, Wisconsin

“I highly recommend Julie as a professional career management consultant. Her ability to assess her clients needs and desires, and then creatively collaborate with them to create an overall digital profile that truly represents “who they are” is amazing.

It was time to give my professional profile some pizzaz, and create a professional online presence, and the first person that I thought of was Julie. After working with Julie as a professional, I can say that the service Julie provides is nothing short of the way to (as her web site states) “find your perfect career marketing strategy”. Give her personal face-to-face strategy a try!”