When you are desperate and needing a job or a new client, it is easy to sound desperate and you might not even know you are doing it. Instead of attracting people who can help you, you are more likely to be repelling those same people.
How job seekers market themselves wrongly
1.) → Your LinkedIn heading says ACTIVELY SEEKING CAREER OPPORTUNITIES and perhaps even lists a year.
- Why Not? – your LinkedIn heading is part of what is searched when either an employer or a recruiter is seeking someone. If you don’t brand it with specific skills and key words, it has no value.
- The fix? Capitalize on using LinkedIn by learning successful marketing strategies.
2.) → You post whiny things on Facebook or Twitter (or worse, you rant about politics, religion or something else)
- Why Not? – Employers are reading what you say. If you want to make sure that you get cut from the fold early, make sure you are ranting against corporate injustice when you are seeking a job as an Executive Assistant, middle manager, or even entry level employee. Who makes hiring decisions for those targets? Corporate people. It never fails to astonish me how the same person whining about no jobs can position themselves so badly.
- The fix? Make sure your online presence is positive.
- Could your politics be sabotaging your job search?
- Are you sure you are presenting the best impression?
- Don’t Cry Wolf on Facebook or Social Media!
3.) → You think if you say it over and over people will hear you. Like reposting the same thing all the time with the caption, “you can’t miss this!”
- Why Not? – If people see a steady stream of anything, they will ignore you. If you are trying to network, you can’t do it by blasting anything.
- The fix? Create a conversational presence about interesting topics.
If you plan to use any social media marketing for job search, make sure you project the right image, offer a positive presence, and don’t sound like a repetitive stream of the same message.
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