Find your perfect career marketing strategy, with Julie Walraven!

Client Testimonials

Interested in working with us? Check out some of our client testimonials below!

Global Marketing Director

Fortune 500 Company, Pennsylvania

“Hey Julie, Just a short note to say thanks for your help with my resume. It was a great help for me in landing a couple of opportunities that led to offers.”

Senior Vice President

Banking, Maryland

“It has been a whirlwind since you completed my resume, a lot of changes to the organization in light of the merger, a busy market, and as well a lot of folks making decisions to leave versus stay.

For me, an offer was made that I will be accepting. I can tell you my resume has been met with rave reviews so I trust you implicitly, have recommended you, and will be a customer for life as I may need to re-engage you.”

Office Manager

New York, NY

I wanted to find someone who will work with me live, so I can explain all my responsibilities and accomplishments to a literate professional, who will then be able to put it into right words and create a “WOW” resume for me.

Next day I woke up and for some reason my gut told me to work with Julie, so I called her, and boy was my gut right. I am so happy with my new resume and cover letter, I have a second breath for job search. We worked live on Skype all the time, I could see exactly what she was doing, and I couldn’t ask for a more personalized experience for my money.

Executive Vice President, Marketing

Boston, MA

I wanted to reach out and let you know I landed my next exciting opportunity! On March 28, I'll be joining ABC Company as their EVP Marketing. The fit couldn't feel more perfect! I'm so excited and can hardly wait to get started. Thanks so much for everything you've done to help make me look good! :) It worked. (again!)

Career Change

Transportation Industry, New York, NY

"My first walk-in transportation company (ABC Freight) and my first job opportunity! I can't thank you enough!"
His goal - the transportation industry. He was ready to leave a successful career selling Manhattan real estate to follow his passion!

Instructional Designer

University, Wisconsin

“I highly recommend Julie as a professional career management consultant. Her ability to assess her clients needs and desires, and then creatively collaborate with them to create an overall digital profile that truly represents “who they are” is amazing.

It was time to give my professional profile some pizzaz, and create a professional online presence, and the first person that I thought of was Julie. After working with Julie as a professional, I can say that the service Julie provides is nothing short of the way to (as her web site states) “find your perfect career marketing strategy”. Give her personal face-to-face strategy a try!”

Why you won’t get hired if you write an unreadable resume

I couldn’t help think resumes when I recently had to get new prescriptions. The antibiotics came with pages of information from the pharmacy but I could not find the information I wanted.

Messed up formatting

The format was a glob of text with periodic caps, no bullets, no section headings, and no white space. Not only couldn’t I read it easily the first time, when I went back to search through the information, I couldn’t quickly find the key words I remembered reading.

There were all kinds of don’t in the directions but I didn’t know which ones were future warnings and which ones were the intake instructions right now like take with food because everything was scrambled into a muddy mess of text.

What mistakes create an unreadable resume?

As with the prescription instructions, when you write a resume you need it to be easily read. This includes formatting with enough white space so the reader can easily find your way through the document. The resume sections have to be defined so the reader understands the options.

When you skip defining elements like bullets, section headers, text enhancements like bold and different font sizes, you confuse the reader.

I was so baffled by the instructions in the prescription that I delayed taking the first dose and asked my son to help me wade through the instructions. I can tell you we gave it a lot more time than your resume will get if you make these mistakes.

You also need to explain any acronyms that the reader may not understand. Even if it is clear in your field, if the human resources specialist is clueless to what your resume means, your resume may be tossed before the person who would actually be your supervisor even sees it.

What makes a resume readable?

  • Clear language and write clearly. Explain Acronyms. Well known ones like IBM you can get away with, everything else probably needs an explanation.
  • Add section headers to differentiate the sections and even add lines or other enhancements to make it clear to the reader.
  • Make sure there is plenty of white space. Globs of text are impossible to read.
  • Break your resume into a mix of bullets and paragraphs. Look at this post for an example. If something is all bullets or all paragraphs, the human eye blurs and you will find your reader’s attention is lost.
  • Use clear fonts, nothing wild and crazy for the body of the resume.
  • Make sure the font is large enough for the hiring manager with bifocals. If they have to enlarge the print to read it, they won’t!

This is the tip of the iceberg but following these tips will help your resume get read. Please review my resume samples for more ideas.

To get your job search working for you, simply click here!

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