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Top 5 Major LinkedIn mistakes to avoid in 2013

You are working hard to use social media marketing successfully and you have launched your LinkedIn profile. You will make a mistake or two or leave out something you should have put in your profile but here are the top 5 mistakes to avoid:

  1. If you are a job seeker, do not use the branding statement at the top of your profile to say “unemployed” or engineer, seeking new role in manufacturing. This area is a branding headline. You have 120 characters to tell people your value. Don’t waste it by giving the wrong message!
  2. Don’t let LinkedIn fill in the branding statement with your last position either. Again you need to use that top space to sell  yourself and your value. LinkedIn will ask you if you want to change your branding statement to your newest position. Just say no!
  3. Claim your name. LinkedIn gives your profile a name when you start with them and it is usually your name plus a series of numbers. You want to come as close as possible to your own name and change it in the customize your public profile area.
  4. Write your LinkedIn summary fully (you can use 2000 characters) and use the first person to make it a very personable summary. Don’t write like a resume. Too many people put just a blurb in there or paste their resume content. This is the place to showcase accomplishments and describe your passion.
  5. Put your contact information in with easy to contact email and cell phone number. The new contact information moved to right under your branding information in your profile. Make sure it is updated. If no one can find a way to contact you, they won’t!

If you are frustrated with your LinkedIn results, maybe it is time to hire an expert. I have written LinkedIn Profiles for numerous job seeker, business professional, and entrepreneurial clients and helped them make this platform work for them.

To get your job search working for you, simply click here!

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4 Responses to Top 5 Major LinkedIn mistakes to avoid in 2013

Client Testimonials

Interested in working with us? Check out some of our client testimonials below!

Global Marketing Director

Fortune 500 Company, Pennsylvania

“Hey Julie, Just a short note to say thanks for your help with my resume. It was a great help for me in landing a couple of opportunities that led to offers.”

Senior Vice President

Banking, Maryland

“It has been a whirlwind since you completed my resume, a lot of changes to the organization in light of the merger, a busy market, and as well a lot of folks making decisions to leave versus stay.

For me, an offer was made that I will be accepting. I can tell you my resume has been met with rave reviews so I trust you implicitly, have recommended you, and will be a customer for life as I may need to re-engage you.”

Office Manager

New York, NY

I wanted to find someone who will work with me live, so I can explain all my responsibilities and accomplishments to a literate professional, who will then be able to put it into right words and create a “WOW” resume for me.

Next day I woke up and for some reason my gut told me to work with Julie, so I called her, and boy was my gut right. I am so happy with my new resume and cover letter, I have a second breath for job search. We worked live on Skype all the time, I could see exactly what she was doing, and I couldn’t ask for a more personalized experience for my money.

Executive Vice President, Marketing

Boston, MA

I wanted to reach out and let you know I landed my next exciting opportunity! On March 28, I'll be joining ABC Company as their EVP Marketing. The fit couldn't feel more perfect! I'm so excited and can hardly wait to get started. Thanks so much for everything you've done to help make me look good! :) It worked. (again!)

Career Change

Transportation Industry, New York, NY

"My first walk-in transportation company (ABC Freight) and my first job opportunity! I can't thank you enough!"
His goal - the transportation industry. He was ready to leave a successful career selling Manhattan real estate to follow his passion!

Instructional Designer

University, Wisconsin

“I highly recommend Julie as a professional career management consultant. Her ability to assess her clients needs and desires, and then creatively collaborate with them to create an overall digital profile that truly represents “who they are” is amazing.

It was time to give my professional profile some pizzaz, and create a professional online presence, and the first person that I thought of was Julie. After working with Julie as a professional, I can say that the service Julie provides is nothing short of the way to (as her web site states) “find your perfect career marketing strategy”. Give her personal face-to-face strategy a try!”