In recent weeks, at least two people asked who writes my blog content. Until they asked, I assumed everyone knew I write everything on my site. I truly believe that my voice has to be the one on my blog.
I get requests frequently from people who would like to supply content here. I generally hit delete because the requests are from people I never heard of before and I don’t want anyone else writing my content.
Who writes your blog content?
One of my clients said that he didn’t know when I found the time since he knew how very busy I have been all year with new clients. He assumed I bought content or had other people write for me. He couldn’t see how I found time to write blog content with the number of clients I was juggling.
When he bought his package, he was disappointed because there were no open appointments for two weeks. But all was well and he was happy because I immediately added him to my cancellation list. He was able to get his project going much sooner due to clients who had to cancel because they were ill or had unexpected work commitments.
I told him that one reason I am writing more content lately is I recognized I failed to prioritize writing content. It is this blog that built my business and as I got busier, I slowed down writing blog content because I was writing for clients all the time. By reorganizing my schedule and by dropping other things, I found time to write.
Why writing blog content makes me a better career professional
In this blog, I often expand on answers to questions my clients asked. The blog allows me to give more career marketing information that will interest my clients and others looking for career help. I know I will never work with most of the people who read my blog, but I can make sure that there is quality content and information out there to help job seekers.
In the writing of this blog content, I find myself learning new things to help job seekers. It’s a win-win. The blog also gives me the opportunity to talk about things that are on my mind that go beyond career marketing, like this post. It’s a platform that let’s me reach out to other people and share my thoughts.
Love of writing
It helps that I really do love to write and you always get better at what you do with practice. Writing this blog for the past eight years and creating 970+ blog posts improved my overall writing and helped me understand content marketing to allow me to teach others.
This blog is a commitment but one that I truly love. As my list of regular readers expands, I find myself even more motivated to create new content.
If I know there are people who appreciate my writing, it makes me want to continue writing.