Find your perfect career marketing strategy, with Julie Walraven!

Category Archives: Attitude & Mental Health

How to ensure your job search doesn’t reek desperation

How to ensure your job search doesn’t reek desperation

How to ensure your job search doesn't reek of desperationDesperation is not how your job search should look.

When you are out of work, it is easy to fall into desperation, let anxiety take over and be overwhelmed by the loss of your job and the task of finding a new one.

You don’t know where to start and you flounder around often slipping into despair.

Remove desperation from your job search

How? Replace desperation with confidence. I know, this is the hard part.

How do you sound confident when you are scared? Just know that in some way, everyone is afraid of something. You just have to get past it.

Start with your messaging. Don’t advertise desperation.

On LinkedIn:

  • Make sure your headline (the short line by your photo is the headline) is a brand.
  • Don’t say things like: “Someone give me a chance” or “I need a job”
  • Your headline should resonate with your career goal and give a hint as to your industry, keywords, and best talents:
    • Global Marketing Leader – Innovative Technology | Strategic Plan Execution | Brand Management
    • Not your job title unless it represents your goals.
    • Rarely your company name unless you are marketing for your company and even then it should be combined with your key words or at least the brand words for your company: industry, products, or services
  • Your summary should sell you with a captivating story of who you are or demonstrated success stories of the value you bring.
  • Your experience descriptions should be value-filled with a robust demonstration of your abilities.
  • Tell the story and incorporate key words.

In your Resume:

Everything written above about LinkedIn should have come from the development of your resume.

Resumes are a marketing tool not a work history. You need to be selling confidently that you have value and you can do the job.

No one buys desperation

If the car dealer starts crying when you approach him, saying please buy my cars, I have to feed my family, you feel bad for him.

It doesn’t generally make you want to buy his cars. It might make you wonder why they aren’t selling. Are they lemons?

It is the same in job search. Market confidence. You have value! Sell that value! I can help!

Land your next role! I am the pioneer of a unique resume writing strategy, I use interactive live writing and coaching sessions to capture your value and position you for success. I help bring out your passion and stories to dig deep into your experiences with you. Learn more here

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Client Testimonials

Interested in working with us? Check out some of our client testimonials below!

Global Marketing Director

Fortune 500 Company, Pennsylvania

“Hey Julie, Just a short note to say thanks for your help with my resume. It was a great help for me in landing a couple of opportunities that led to offers.”

Senior Vice President

Banking, Maryland

“It has been a whirlwind since you completed my resume, a lot of changes to the organization in light of the merger, a busy market, and as well a lot of folks making decisions to leave versus stay.

For me, an offer was made that I will be accepting. I can tell you my resume has been met with rave reviews so I trust you implicitly, have recommended you, and will be a customer for life as I may need to re-engage you.”

Office Manager

New York, NY

I wanted to find someone who will work with me live, so I can explain all my responsibilities and accomplishments to a literate professional, who will then be able to put it into right words and create a “WOW” resume for me.

Next day I woke up and for some reason my gut told me to work with Julie, so I called her, and boy was my gut right. I am so happy with my new resume and cover letter, I have a second breath for job search. We worked live on Skype all the time, I could see exactly what she was doing, and I couldn’t ask for a more personalized experience for my money.

Executive Vice President, Marketing

Boston, MA

I wanted to reach out and let you know I landed my next exciting opportunity! On March 28, I'll be joining ABC Company as their EVP Marketing. The fit couldn't feel more perfect! I'm so excited and can hardly wait to get started. Thanks so much for everything you've done to help make me look good! :) It worked. (again!)

Career Change

Transportation Industry, New York, NY

"My first walk-in transportation company (ABC Freight) and my first job opportunity! I can't thank you enough!"
His goal - the transportation industry. He was ready to leave a successful career selling Manhattan real estate to follow his passion!

Instructional Designer

University, Wisconsin

“I highly recommend Julie as a professional career management consultant. Her ability to assess her clients needs and desires, and then creatively collaborate with them to create an overall digital profile that truly represents “who they are” is amazing.

It was time to give my professional profile some pizzaz, and create a professional online presence, and the first person that I thought of was Julie. After working with Julie as a professional, I can say that the service Julie provides is nothing short of the way to (as her web site states) “find your perfect career marketing strategy”. Give her personal face-to-face strategy a try!”