What stands out on resumes? Even with the onset of infographic resumes, don’t worry, someday I will let you know what those are and when I think they should be used, however, there are other strategies you can use to capture the attention of the reader.
The goal of your resume is exactly that — to captivate the reader. You need to tell your resume story in such a way that the reader is captivated. They know by reading your resume that you have the expertise and qualities that make for an excellent employee.
Ask yourself reporter questions
Who, What, When, Where, and the ever-important How are the key questions that every reporter learns to ask. This is true in job search too.
- Who did it? Was it you alone? Were you in a team? What was your title then?
- What was it? Describe your accomplishment (duties only come into play on resumes when we weave them into something more or use the duties to tell the story.)
- When? At what point was this and is there a timeline that makes it even more important? (First quarter sales, fiscal year 2013)
- Where? Were you in a specific place in the company? In the world?
- How? How did you do it? Name the specific tools you used. (Technology, strategies, equipment are all tools)
Tell the story so the reader understands your success
In the back of every professional resume writer’s mind is the CAR or STAR formula.
CAR = Challenge, Action, Result.
STAR = Situation, Task, Action, Result
Whatever formula you use, you are asking yourself: What was the challenge I faced? What action did I take? and the most important, what was the result? When you look at your resume in this view, you start to build the story. Quantify or qualify the results with more questions. Is there a number attached to the result?
- Cost savings of 50%
- Maximized sales by 60%
- Constructed a 94,350 sq ft building on a 31 acre campus
- Increased efficiencies by 80%
- Stimulated sales of $300 million
Help the hiring manager or recruiter visualize your success by introducing the stories and you will captivate their attention and land the interview. Prepare yourself with more resume stories for the interview and you will land the job.
Need help? Hire me, Julie Walraven, Certified Master Resume Writer. I can take the pain out of writing your resume and even make it fun with a personalized, interactive process that teaches you strategic job search. To find out how to hire me, Click Here.