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Category Archives: LinkedIn

Top 5 LinkedIn Profile Failures

LinkedIn has been proven to help job seekers land faster and gain more opportunities. Many people fail to access the power of LinkedIn. In my work with my Design Resumes clients, I find five things to be the most common issues or errors. Fortunately they are easy to fix.

LinkedIn Failure #5 - Sounding Desperate

When you put “seeking a new opportunity” in your headline, it sounds desperate. I believe in leading with your strengths. Someone in the comments of an article I was reading on LinkedIn said that a recruiter told him that it helps that recruiter to know who is available. This just sounds like one recruiter’s opinion and a lazy one at that. Recruiters make their money by finding matches but they are not supposed to look for the easy hit. The reason companies hire recruiters is because they can’t find the applicants on their own. Lead with your strengths.

 LinkedIn Failure #4 - Wrong Headline

Wrong headline, no headline, last job headline. This relates to Failure #1. The headline area of LinkedIn is the top section by your photo. I used to write 120 character branding statements but recently have started a modified strategy that takes the general title of the client and adds several key words that they are targeting. Here is a LinkedIn headline that landed a new promotion to President:

Dynamic eCommerce & Business Development Executive | Omni Channel Marketing | Strategic Planning | Process Improvement

Note the key words combined with a brief brand. The key words (Omni Channel Marketing | Strategic Planning | Process Improvement) have to fit the areas you are targeting and the branding statement has to describe what you bring to the table: Dynamic eCommerce & Business Development Executive.

LinkedIn Failure #3 - No Details

I review so many LinkedIn profiles that just list name, rank, and serial number. Successful job landers fill out the descriptions in each position with robust value that describes what they bring to the table. You have 2000 characters per position, put those characters to work for you.

LinkedIn Failure #2 - No Summary

Another missing area on many LinkedIn profiles. The summary is also a 2000 character area ripe for describing the value you bring, the areas of specialty that make you the right candidate, and labeled with key words that call out how you might contribute to the next role.

LinkedIn Failure #1 - Not connecting

Occasionally, I start with a new client who has a great LinkedIn profile but 13 or 42 connections. The value of LinkedIn is connecting with others to build your network and to access the networks of those you are connected with so if you don’t connect, you don’t achieve the value.

Your LinkedIn Photo

I didn’t list the photo as one of the failures but it often is one more area people fail to use properly. You need a photo in your LinkedIn profile. Not a mug shot or a pin-up photo but not necessarily a professional photo either. It should look professional but not necessarily be the suit look.

LinkedIn profile writing and coaching is part of many of my career marketing and resume writing packages. Partnering with a professional to create a branded career marketing presence has jump-started the job search for many of my successful clients. Don’t leave LinkedIn out of your career marketing!

To get your career or job search launched with an outstanding resume and targeted career marketing strategies, simply click here!

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How to write an inviting LinkedIn invitation

When you send a LinkedIn invite, LinkedIn does part of the work for you by crafting the invitation for you: “I’d like to add you to my professional network on LinkedIn.” Perhaps you didn’t even realize that this can be perceived as the wrong way to invite people on LinkedIn. Not only that, sometimes whenContinue Reading

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How to make LinkedIn work in your job search

Every once in awhile I run into someone who looks at me with a total glazed over face when I tell them that I strongly suggest LinkedIn as a marketing and job search tool. With all of its faults that have been noted on multiple platforms, LinkedIn is still a valuable resource that no jobContinue Reading

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