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Category Archives: LinkedIn

How to make your LinkedIn brand clear

How to make your LinkedIn brand clear

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How to make your LinkedIn brand clear Is your LinkedIn brand clear? One of the averages of social media is that you can speak to anyone anywhere in seconds. It can be a disadvantage at the same time.

How to promote your LinkedIn brand

What an amazing tool LinkedIn can be! Not only is your LinkedIn profile an opportunity to sell your brand but your message can be shared so many ways on LinkedIn.

When you share a message on LinkedIn’s home page, you can showcase your expertise. Are you an engineer? Share articles about engineering. What if you are in Information Technology? Share emerging technology or new applications. If you are in Marketing, share articles that discuss  marketing strategies or communication tools.

Why will promoting your brand make a difference?

When you promote content that matches your areas of expertise, it can bring new eyes to you and your profile. If you sound like an industry expert, people seeking your kind of talent will be draw to it. Now understand that in an age where there is almost too much information, it can be easy to be ignored. However, there is much content out there that will attract readers, so spend some time selecting it.

Do you have the courage to use the LinkedIn blogging platform?

Writing is a gift that not everyone has but more people ignore the option to blog on LinkedIn that should be using it. If you are able to write engaging content, you should consider promoting your brand on LinkedIn.

I admit that I don’t use this opportunity much. LinkedIn would allow me to speak to people who might never come to my blog but I still tend to put most of my content here. This doesn’t mean it isn’t a good idea for me or for you.

Think about the best ways to draw attention to your brand (your area of expertise) on LinkedIn and start making yourself more visible.

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Land your dream job! A pioneer of unique style of resume writing services, I use interactive live writing and coaching to capture your best value. Together we position you for success in your resume and LinkedIn, while coaching you on best job search strategies. Learn more here

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

How to position your best value on LinkedIn

How to position your best value on LinkedIn

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How to position your best value on LinkedInWhat is your best value for LinkedIn? Even among those who used LinkedIn for years, confusion exists on how to position your best value to get noticed.

Is your best value showing on LinkedIn?

As I coached a client on how to better use LinkedIn, she asked why we would tell so much of her story on LinkedIn. She wondered if she shouldn’t save her best value until the person read the resume.

The professionally written resume allows you to show confidential or proprietary details you may not want to share with the world on LinkedIn. (If they are too confidential or proprietary, they may not belong on your resume either.)

However, this doesn’t mean you strip down content on LinkedIn to bare bones. More people will see LinkedIn than will ever see your resume.

How does showing my best value on LinkedIn help me?

LinkedIn is a networking site. As I explained to another client as I created his brand new LinkedIn profile, it is an opportunity to connect with future clients, vendors, and even check out the competition.

What’s the potential for LinkedIn as a professional? If you use LinkedIn properly and if people complete their profiles to define their value, you will never go into a meeting blind.

Today, LinkedIn gives you unprecedented opportunities to learn more about people — before you meet them. Most people fail at recognizing and using this unique tool.

I still see LinkedIn as in its infancy. Not because it hasn’t been around long enough but because so many people have only a cursory presence. They leave out content and keywords that would drive people to their profile.

If you really want to use LinkedIn, take time to craft a LinkedIn profile that showcases your best value!

Ready for career happiness? Sign up to read More Free Posts Like This One!

Land your dream job! A pioneer of unique style of resume writing services, I use interactive live writing and coaching to capture your best value. Together we position you for success in your resume and LinkedIn, while coaching you on best job search strategies. Learn more here

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

What should your LinkedIn photo look like?

What should your LinkedIn photo look like?

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What should your LinkedIn photo look like?The better question is what shouldn’t your LinkedIn photo look like! Your LinkedIn photo shouldn’t look like a mug shot. It shouldn’t be scary.

Last week someone sent me a LinkedIn invite with a photo that made him look like the bad guy in the movies.

You know, the one that is going to beat up someone if they look at him funny.

I said no.

Tips to a better LinkedIn Photo

  1. Dress for Success  Look at what you are wearing. It doesn’t have to be a suit but look presentable. Corporate casual is OK. Sweaters are OK.
  2. Check your lighting. When I scan through LinkedIn photos (Tip: check your People you should know area) I find photos with people who look green, yellow or are almost blacked out. Your lighting should create a nice atmosphere or ambiance not make you look sick. Avoid direct sunlight or overhead light sources.
  3. Smile. People respond to smiles. You don’t have to go overboard or show a lot of teeth. Just smile naturally.
  4. What’s in the background? Look around you. Make sure the background works for the shot. You want to stand out. Unless you are a pro, don’t try to fade the background or try to crop.
  5. Make eye contact. Look friendly. Smile with your eyes. Don’t look too serious.

Should I hire a professional photographer?

Professional photographers are skilled in getting the right shot. They know by instinct how to make you look better. If you hire a pro, check out their website to make sure that they shoot the types of photos you want. Many of them will do location shots or have studios set up with creative backgrounds.

Only you can decide if that investment is right for you. However, remember that compared to your senior photos or even your wedding, your LinkedIn photo has the potential to be seen by thousands of people. It also has the power to influence whether you are hired. Sounds like a good investment to me.

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Land your next role! I am the pioneer of unique resume writing services and strategy. I use interactive live writing and coaching sessions to capture your value. This positions you for success in your resume, on LinkedIn, and throughout your job search. I help bring out your passion and stories to dig deep into your experiences with you. Learn more here

Image courtesy of imagerymajestic at FreeDigitalPhotos.net

How to update LinkedIn when you lost your job

How to update LinkedIn when you lost your job

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How to update LinkedIn when you lost your jobHow do you update LinkedIn when you lost your job? Many job seekers squirm over what to write or how to explain the lack of a job.

Perhaps you struggle with being unemployed, especially if you were always employed. You get advice from online sources or other job seekers on ways to game the system so that your LinkedIn profile ranks higher. The problem with this is that you create an atmosphere of distrust.

How to update LinkedIn for top value

One problem I see with people who update LinkedIn is that they really don’t update it. The job seeker is so worried about the rankings issues that they miss the obvious. It takes real content not keyword stuffed content for LinkedIn to work best.

Each section of your profile should tell your career story. I generally eliminate months on LinkedIn. By eliminating months, some of the angst of being unemployed will go away.

Does your LinkedIn profile show how you can do the job?

  • Update LinkedIn with a targeted headline at the top. Don’t use current title. (this is true if you are employed too) There is a check box in the current position area that overrides the headline, make sure you uncheck it. Sell your value not your title.
  • Select keywords for skills to fit the jobs you seek.
  • Write content robust with accomplishments: show how you cut costs, boosted revenue, improved processes, retained customers, landed new customers, engineered new products, or marketed the company.
  • If you can honestly say you have done something since you lost your job, create a section to represent this endeavor. Did you consult with a company and solve problems?

LinkedIn is complex. As a writer of LinkedIn profiles since 2009, I have watched LinkedIn grow and evolve to the largest professional network. It is not just a job search tool but a lifelong asset in your arsenal that will provide value as you learn to leverage your connections. My one-on-on LinkedIn coaching sessions help job seekers better understand the networking value of LinkedIn.

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Land your next role! I am the pioneer of unique resume writing services and strategy. I use interactive live writing and coaching sessions to capture your value. This positions you for success in your resume, on LinkedIn, and throughout your job search. I help bring out your passion and stories to dig deep into your experiences with you. Learn more here

Image courtesy of Stuart Miles at FreeDigitalPhotos.net