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Category Archives: LinkedIn

How to make LinkedIn work for you

How to make LinkedIn work for you

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How to make LinkedIn work for youIf you can’t seem to make LinkedIn work for you, you aren’t alone. Many people struggle with how to use LinkedIn effectively. Most people come into LinkedIn with little knowledge about what it is or how it works.

How to make LinkedIn work for you and be in high demand

Let’s start with the basics:

  • Complete your LinkedIn profile. As simple as that sounds, I find top executives with bare bones profiles. The excuse I hear other people give: “I guess they are in such demand, top executives don’t need to have a good profile.” I would guess the reason is the same as other people. They didn’t know the value so they put in little effort. After working with many executives, many of them are just as clueless as any one else on how to create a marketable profile. (Hint: it is much easier to write a high caliber resume first and then translate to LinkedIn)
  • Get a quality profile photo. Professional photographers are better able to get the headshot right without making rookie mistakes on lighting, background, and color. Generally, a selfie is a bad idea, if you aren’t going to hire a pro photographer, find a friend talented with the camera and shoots people well.
  • Complete your Headline. My headline is created to help people hire me but you get the idea — show your Value and what makes you Unique:

Multi-Certified Resume Writer ★ LinkedIn Profile Writer who uses interactive strategies to reach your job search goals!

  • Write your LinkedIn Summary. This section is often left blank by job seekers. Your summary introduces you to the market and should sound friendly and tell your value. You have 2000 characters.

Can LinkedIn help you out of the Black Hole?

Yes, but you have to use it. Simply being there isn’t enough. I teach job seekers how to leverage the power of LinkedIn to find decision makers beyond HR and recruiters. However, you need to be reaching out to those who care about hiring you not just the gatekeepers. LinkedIn gives you clues so you can be a detective.

My guided process teaches you how to use LinkedIn and understand it. You spend time with me visually understanding LinkedIn better and creating your profile. I write your profile so there is no guessing whether you use it correctly or put the right information in your profile.

My clients work ONLY with me for their resume and LinkedIn and they know I have their personal interests in mind.

This morning I messaged with a client in the UK who has an offer on the table in IT Service Management with one of the largest consulting firms in the world. Yesterday, another client let me know he has a new role as a Vice President of a leading Global Communications Marketing Firm in Washington DC. Even though he is a talented communications professional, he hired me to help him communicate his value.

Won’t you feel better with someone in your corner helping you create a job-winning resume and teaching you how to make LinkedIn work for you?

Land your dream job! Design Resumes helps job seekers via interactive and personalized strategic coaching sessions to land their ideal job and achieve career happiness. Find out how to create your resume writing and job search solution here!

Ready for career happiness? Sign up for More Free Job Search Articles Like This One delivered to your inbox!

Image courtesy of Ambro at FreeDigitalPhotos.net

How to help recruiters find you on LinkedIn

How to help recruiters find you on LinkedIn

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How to help recruiters find you on LinkedInCommon complaint from job seekers: “Why don’t recruiters find me?”

I read a LinkedIn post written by a mom showing a photo of her graduate daughter, saying that the mom got requests from recruiters all the time and couldn’t figure why her daughter didn’t get any attention.

She linked to her daughter’s profile and so I followed the link. There was nothing differentiating the daughter from any other graduate. Her LinkedIn summary was missing so I couldn’t really tell what her career goals were for the future.

I don’t remember the daughter’s headline so if it was there, it didn’t jump out at me. Recruiters work for companies to help them find the hard to find to fill roles within the company. Your LinkedIn profile must tell them that you are the right candidate for the job they have open.

We could discuss why all hiring isn’t done by recruiters, but that is a discussion for a different day.

7 Ways to help Recruiters find you on LinkedIn

  1. Complete the summary with a robust story telling the reader what your value is for the target.
  2. Make sure your LinkedIn profile tells your story. If your LinkedIn is a plain vanilla profile with name, rank, and serial number there is no reason for anyone to look at it further.
  3. Each job you held should help explain your future value to employers.  Are you rare target with specialized skills? Show that on LinkedIn.
  4. Recruiters search for skills, what skills did you list in the Skills area? Are they targeted to your goals?
  5. Is your contact information visible? If you are in a serious job search, once recruiters find you, they need to be able to call you.
  6. Did you use projects to show earlier contributions? LinkedIn allows links to videos, documents, websites, and more.
  7. What content are you sharing? Does it align with your career goals? Showing yourself as a subject expert will draw in the right readers.
  8. Are you demonstrating your value by writing articles on LinkedIn that showcase your area of expertise? Learn the right way to write attention-getting articles and practice.

Take it the next step

While being found is great, finding people to help you in your job search is even better. Mom, in my illustration, was making a plea for help for her daughter but the plea wasn’t demonstrating the daughter’s value.

Perhaps Mom had already reached out to her network but better would be to help the daughter do the reaching. If you are waiting for someone else to introduce you to the perfect job, you could be waiting a long time.

Be proactive, make sure your outside appearance (LinkedIn and other web presence) is targeted to the right goals, then reach out to people in the industries with needs for your skills.

When I work with job seekers who become my clients, I prepare them with value-driven resumes, LinkedIn profiles, and other career marketing tools while arming them with the advice and coaching that helps them find their next role.

Land your dream job! Design Resumes helps job seekers via interactive and personalized strategic coaching sessions to land their ideal job and achieve career happiness. Find out how to create your resume writing and job search solution here!

Ready for career happiness? Sign up for More Free Job Search Articles Like This One delivered to your inbox!

Image courtesy of stockimages at FreeDigitalPhotos.net

Stop the struggle by showcasing value on LinkedIn

Stop the struggle by showcasing value on LinkedIn

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How to end your job hunt by showcasing value on LinkedInAre you showcasing value on LinkedIn? Social media isn’t the new kid on the block any more.

Unfortunately, there are still many people who don’t understand how to make LinkedIn and social media strategies work for them to find jobs or grow business.

What does showcasing value on LinkedIn mean?

Resume writers talk about showcasing your value often but many people fail to do it in the resume and if they get that far, they strip their LinkedIn profile.

You have more opportunity to showcase your value on LinkedIn than you do on a resume.

  • A resume generally is two to three pages long but LinkedIn has many more opportunities to create innovative content.
  • Your story can be told in multiple ways on LinkedIn. You can choose the voice that fits you best and share data that helps the reader understand your value.
  • You can and should be using LinkedIn’s link options to illustrate your skills by sharing relevant documents, videos, photos, links, or PowerPoint presentations. This creates the potential for interaction with your audience by showcasing value using a portfolio strategy. I have three student clients who have linked videos they created and articles they have written. Some of my executive clients have linked projects and websites that illustrate prior success stories. Show and tell.

Do you have projects or publications?

In addition to linking to articles or videos connected to the roles you held, LinkedIn provides other sections for projects and publications to showcase those items and even show your collaborators or co-authors.

Is your value clear on LinkedIn?

When LinkedIn first rolled out, many of us were clueless about how to best use it but today there is little excuse for someone who doesn’t have a LinkedIn profile.

Your chances of being found by a hiring manager is so much higher if you have a fully optimized LinkedIn profile than if you subscribe to bare bones strategies. Keywords are critical and weaving them into your stories on LinkedIn will help you be found by hiring managers.

From a recent client who won his new Vice President role:

Really appreciate your help; the HR director picked up my profile on LinkedIn as soon as we updated it.

The resume is still key to building the content for showcasing value and still critical in the application process. Your LinkedIn presence will enable you to be found by people you didn’t even know were looking for you.

Are you using the right strategies to showcase your value? Through 2016, all three of my packages have both LinkedIn and the resume included along with other key job search strategies. Don’t miss the opportunity to have your LinkedIn profile showcase your value!

Land your dream job! Design Resumes helps job seekers via interactive and personalized strategic coaching sessions to land their ideal job and achieve career happiness. Find out how to create your resume writing and job search solution here!

Ready for career happiness? Sign up for More Free Job Search Articles Like This One delivered to your inbox!

Image courtesy of stockimages at FreeDigitalPhotos.net

How to make your LinkedIn brand clear

How to make your LinkedIn brand clear

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How to make your LinkedIn brand clear Is your LinkedIn brand clear? One of the averages of social media is that you can speak to anyone anywhere in seconds. It can be a disadvantage at the same time.

How to promote your LinkedIn brand

What an amazing tool LinkedIn can be! Not only is your LinkedIn profile an opportunity to sell your brand but your message can be shared so many ways on LinkedIn.

When you share a message on LinkedIn’s home page, you can showcase your expertise. Are you an engineer? Share articles about engineering. What if you are in Information Technology? Share emerging technology or new applications. If you are in Marketing, share articles that discuss  marketing strategies or communication tools.

Why will promoting your brand make a difference?

When you promote content that matches your areas of expertise, it can bring new eyes to you and your profile. If you sound like an industry expert, people seeking your kind of talent will be draw to it. Now understand that in an age where there is almost too much information, it can be easy to be ignored. However, there is much content out there that will attract readers, so spend some time selecting it.

Do you have the courage to use the LinkedIn blogging platform?

Writing is a gift that not everyone has but more people ignore the option to blog on LinkedIn that should be using it. If you are able to write engaging content, you should consider promoting your brand on LinkedIn.

I admit that I don’t use this opportunity much. LinkedIn would allow me to speak to people who might never come to my blog but I still tend to put most of my content here. This doesn’t mean it isn’t a good idea for me or for you.

Think about the best ways to draw attention to your brand (your area of expertise) on LinkedIn and start making yourself more visible.

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Land your dream job! A pioneer of unique style of resume writing services, I use interactive live writing and coaching to capture your best value. Together we position you for success in your resume and LinkedIn, while coaching you on best job search strategies. Learn more here

Image courtesy of Stuart Miles at FreeDigitalPhotos.net