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Category Archives: LinkedIn

How to strategically build your LinkedIn network

How to strategically build your LinkedIn network

How to strategically build your LinkedIn networkLinkedIn connections are key to making LinkedIn networks work. Some people have a great LinkedIn profile but have no connections. Others have a bad LinkedIn profile but plenty of connections. The key is to have connections with a great profile.

Four tips to help build your LinkedIn network

  1. Set goals of how many connections you want to reach. Setting a goal will make you work harder. Set reasonable goals, 25 the first week, then race yourself to 100. Keep going but keep quality.
  2. Use all the resources. Gather your address books, look at other social networks, let LinkedIn suggest people for you. You will build faster and you will not struggle as hard.
  3. As you connect, check out who your new connections are connected to, many times if you have things in common with one person, you will find more people in their connections that you may have forgotten.
  4. Don’t worry about whether they can help you with your goals at this point. You want quality connections but you don’t want to over-analyze.

And two more bonus tips!

  1. Don’t be afraid of LinkedIn or dismiss its value. Even if you have no reason to use LinkedIn today, it doesn’t mean that it won’t come in handy at a later date.
  2. Be active. You will find more people to connect with as you use it. If you only use LinkedIn once a year, your LinkedIn network will grow very slowly and you will fail to gain value.

If you are willing to invest some time in growing your LinkedIn network, you will find that it becomes more fun and you will discover people you never realized or rediscover people you have forgotten.

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Land your next role! I am the pioneer of unique resume writing services and strategy. I use interactive live writing and coaching sessions to capture your value. This positions you for success in your resume, on LinkedIn, and throughout your job search. I help bring out your passion and stories to dig deep into your experiences with you. Learn more here

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How to find new LinkedIn connections

How to find new LinkedIn connections

How to find new LinkedIn connectionsYou joined LinkedIn. The question arises “How am I going to build LinkedIn connections?”

Here’s a tip! Stop thinking of them as LinkedIn connections. Just sit down with paper or an excel spreadsheet or your CRM and make a list of people you know. At this stage, you are simply brainstorming. You don’t need to check if they are on LinkedIn or not, that comes later.

Don’t think of them as LinkedIn connections

Rid your brain of limitations and think of people you enjoy and would like to stay connected with in the future. Those people can come from college, a former job, your present job, your neighborhood, your church, organizations you belong to, people you know on Facebook, Twitter, or someplace else. Look through your address book, Christmas card list, or business card collection.

As you add to the list, don’t prejudge and decide that they are not likely to want to connect. Once the list is built, start by entering names of people on the list in the search area of LinkedIn. Some people will be easy to find and others not so easy. Send personalized invites to those you find.

We set up limitations when we get scared. Just think of this exercise as brainstorming and it won’t be so hard. When you brainstorm, you use no filters, you just list. Sorting comes later.

After you get going on LinkedIn, LinkedIn starts suggesting people to connect with and it gets easier. Perhaps someone out there has you on their list, so you want to drop the fear and help them out!

Do you enjoy my career and job search content? Sign up to Read More Posts Like This One! If I know there are people who appreciate my writing, it makes me want to continue writing.
Land your next role! I am the pioneer of a unique resume writing strategy. I use interactive live writing and coaching sessions to capture your value. This positions you for success in your resume, on LinkedIn, and throughout your job search. I help bring out your passion and stories to dig deep into your experiences with you. Learn more here

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What changes when you personalize a LinkedIn invite

What changes when you personalize a LinkedIn invite

What changes when you personalize a LinkedIn invitePersonalize your LinkedIn invite? For years, people have discussed the LinkedIn invite and some insisted you must always personalize your invites and even get downright insulted when they don’t get a personalized invite.

The LinkedIn invite often auto-sends

The problem is that LinkedIn has multiple locations where you send the automatic invite by hitting the connect button and it is gone. Even with years of experience using LinkedIn and as someone who coaches on how to better use LinkedIn daily, I still get caught by that “auto-sender” now and then.

Why personalize the LinkedIn invite at all?

  1. Personalizing the invite gives you an opportunity to explain why you want to connect.
  2. If the person has a strict LinkedIn policy, letting them know why you want to connect may earn you a new connection.
  3. It opens the conversation. Just by creating a personalized LinkedIn invite, you set the stage for a response.

How should I personalize the LinkedIn invite?

  1. “Hi Jim, it was so much fun meeting you at the Business Expo last week. I would like to continue to get to know you better, let’s connect on LinkedIn.”
  2. “Hi Sally, your presentation last week at our company was excellent! Let’s connect on LinkedIn!”
  3. “Hi Sam, I lost contact with you after college, let’s connect on LinkedIn so we stay in touch.”
  4. “Hi Heather, I enjoyed working with you at XYZ company. Let’s connect on LinkedIn.”

Your LinkedIn invite doesn’t have to be difficult or lengthy. You can always follow-up with a message later.

Land your next role! I am the pioneer of a unique resume writing strategy. I use interactive live writing and coaching sessions to capture your value. This positions you for success in your resume, on LinkedIn, and throughout your job search. I help bring out your passion and stories to dig deep into your experiences with you. Learn more here
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How to leverage the new LinkedIn changes

How to leverage the new LinkedIn changes

How to leverage the new LinkedIn changes

What new LinkedIn changes? For some of you, you may not even be aware there are new LinkedIn changes. Perhaps you didn’t even hear that Microsoft is buying LinkedIn. The $26.2 billion deal isn’t supposed to close until later this year but I have seen many changes that I suspect may be signs of the new LinkedIn.

3 new LinkedIn changes

Privacy and settings

The first hint I had of the changes was when I was coaching a client on LinkedIn and we were looking at the privacy and settings. The old DOS-like look to the settings was gone. It has been re-engineered to showcase three distinct areas: Account, Privacy, and Communication.

Each of the areas has multiple settings, some of which that need passwords to be changed. I would say that this is related to the much publicized LinkedIn hack that stole some 12 million access codes. By the way, you should change your password if you haven’t done that recently and make sure it doesn’t match your other passwords. This is a good practice in any case but many people forget about LinkedIn, which leaves them vulnerable to attack. There are so many new settings in this area that you need to spend some time studying them but here are some key points:

  • The account setting controls the email addresses, phone number, passwords, and the third party settings as well as your LinkedIn subscriptions.
  • The privacy setting area has the critical settings for setting your link for Linkedin that can be used on business cards or your resume (under the Edit your public profile), one of the controls for sharing profile edits (set this to No when you do large edits so you don’t send them out to your full stream, and the profile viewing option which I suggest you leave on full profile.
  • The communications area has a myriad of settings that drill down even deeper as you click details for email frequency. The communications area has been re-engineered since I last gave one of my LinkedIn tours to a client yesterday. The re-engineering seems to be happening in many areas continually and they are rolling out the changes as they make them.

LinkedIn Jobs settings

  • The jobs area has also been re-engineered and continues to be re-engineered.
    • The Preferences area looks and feels totally different. You set the preferences to trigger what jobs are suggested for you.
    • The Discover area is the launch pad for jobs that should fit your preferences.
    • Once you click on a job, you will find all sorts of new information. I now recommend LinkedIn Premium to my clients just because of the value in the jobs area. For example:
      • Competitive intelligence about other applicants

      • An inside look at Imperial State Realty Trust and its employees

      • Meet the team at Imperial State Realty Trust

LinkedIn Pulse

The internal blog feature for LinkedIn has a new look too. You don’t have a list of suggested posts on the Pulse sidebar anymore and there is no count to tell you the number of views.

I would anticipate more changes and more tweaking until LinkedIn finalizes this wave of changes. If you only visit LinkedIn occasionally, you will find many new changes. My clients love that I take them through the back door, the front door, and coach them to fully use LinkedIn as part of all my resume packages. Most people who are casual users of LinkedIn struggle to stay informed and understand how the features all work.

Land your next role! I am the pioneer of a unique resume writing strategy. I use interactive live writing and coaching sessions to capture your value. This positions you for success in your resume, on LinkedIn, and throughout your job search. I help bring out your passion and stories to dig deep into your experiences with you. Learn more here

Do you want to be on the cutting-edge of your career and job search? Read More Posts Like This One!

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