Find your perfect career marketing strategy, with Julie Walraven!

Category Archives: Resumes and Value-Rich Cover Letters

How to sell the right value in your resume

How to sell the right value in your resume

How to sell the right value in your resumeSell the right value in your resume? What does that mean?

The perception of a resume is often that it is simply a work history instead of a marketing document. A résumé a marketing document? Yes, and YOU are the product! People who think all they have to do is give a litany of who, what, when, where and miss the important questions of how and why miss out on winning their next job.

How do you sell the right value in your resume?

Focus on your contributions and position your most valuable contributions at the front of the resume. I use a Leadership Success Section or a Selected Accomplishment section to showcase those points that I want the hiring manager to read first. The strength of your resume may not be in the most recent job. It may be buried further back in the resume. I want the hiring manager to see a short value-filled section that quantifies (if possible) what you bring to the company.

Selling your value may seem strange to you but if you recognize that the job of the resume is to show how you can solve the company’s problems, your resume will resonate with the right stuff. This applies to new graduates or college students looking for an internship just as much as it does to top executives. What makes you more valuable to the employer than the next guy?

If you are that college student and you can show how you are different by explaining the internship you went on in China combined with your coaching skills as the coach of a middle school basketball team, you may win that first job especially if you can explain that the leadership skills are just as valuable in the work place.

If you are looking for that Executive Director role with a nonprofit and you can show your value in spearheading multi-million dollar fundraising campaigns and building relationships with high net worth clients, the nonprofit you are targeting may be very interested in seeing how you can help them.

If you are looking for the Chief Marketing Officer and you can demonstrate how you launched and introduced multiple new products and redesigned the landing page that increased lead conversion by 1400%, you will catch the attention of the executive leadership in the companies you are targeting.

Sell the right value, know what the company you are targeting needs, and showcase your successes in a way that will attract new job offers.

Land your next role! I can help you win new positions by using my interactive coaching style of resume writing to create your new resume and help you use multiple tools such as LinkedIn to propel you to success in your job search! Learn more here
Do you want to be on the cutting-edge of your career and job search? Read More Posts Like This One!

Photo Credit

How to improve your resume success rate

How to improve your resume success rate

Your resume success rate equates to whether or not your resume gets you interviews. Everyone’s job search is different. I recently had a new teacher client apply for one job and get the interview. Not only that, by Monday after the Friday interview, they called to offer him the job. This is an excellent resume… Continue Reading

How do you know what to emphasize in your resume?

How do you know what to emphasize in your resume?

In early November, I taught a Career and Life Planning class at the local University of Wisconsin campus for an instructor that I have guest taught for many times at the University and at the Technical College she taught at previously. The class was made up of new students who were all freshmen. It is… Continue Reading

How to transform a resume that is selling you short

How to transform a resume that is selling you short

When your resume sells you short, it fails to deliver your value. Resume writers see many resumes that are little more than a who, what, where or name, rank, and serial number type of resume. There are no robust stories depicting the value of the person. Nothing finetunes their accomplishments to fit the job target.… Continue Reading

Are you targeting your resume in the right direction?

Are you targeting your resume in the right direction?

It is easy to think that if you have a professionally-written resume filled with accomplishment stories, your job is done. There are multiple reasons why your job isn’t done yet, but one of the largest obstacles job seekers face is when they try to use the value-filled resume in multiple directions. Do I have to… Continue Reading

How to make sure your resume wins interviews

How to make sure your resume wins interviews

What is the job of the resume? If the resume is written well with value-driven stories that depict how you would be an asset to the company and showcases your qualifications, the resume wins interviews. The problem with most resumes is that they are not written well and they lack any compelling resume stories that will… Continue Reading