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Category Archives: Social Media Networking & Tools

How does an attack strategy make you look to an employer?

How does an attack strategy make you look to an employer?

We live in a world of instant communication. This can be both a blessing and a curse. For some people, this means that they can use an “attack strategy” to communicate with the world at any given time.

People attack in the comments on Facebook and now even LinkedIn on a regular basis. For some people, the anonymity of the web has lulled them into a false sense of security where they feel free to spew vile and mean-spirited comments. For others, they don’t care if they are anonymous or not, they are content to be nasty on a regular basis.

The consequences of the attack strategy

While this attack strategy may seem fine to you,  keep in mind that with the availability of IT tools to employers, you never know when your employer or future employer may be viewing your comments and making a decision about your future. You may be eliminated from promotions or eliminated all together. The new job you really wanted may go to the candidate whose online presence was positive.

Does this mean that you can’t say what you think?

No, it means you should think about what you say and how you say it. You may think that the witty and snarky comment on Facebook in the comment section of the online newspaper, the Facebook page for the television station, or a blog site is fine but you’re only reading it from your point of view.

In this age of instant communication, your comments can be read by almost anyone and sometimes they live on forever. I just looked up an article from 2010 when I saw a familiar name somewhere else and I found the comment stream just as I remembered it back then. If you think about what you say from someone else’s perspective, you may decide to forgo the comment.

Social media networking is a privilege that is new to most people. You don’t know the long term results so I would suggest you be cautious about venting on social media about virtually any topic unless the opinion you are voicing is a total deal-breaker for you.

Even when a topic is important to you, see if you can voice your thoughts in a way that you would if you were having a conversation without using an attack strategy. I wonder how much of the hate I see daily on social media would actually be said to someone’s face. I hope I am right that most people have better judgment.

Job search is much more complex than it was when all you had to do is answer a newspaper ad. You can make or break your future with social media strategies, need help crafting a value-driven resume and career marketing plan? Learn more here.

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How to avoid alienating your market on social media

How to avoid alienating your market on social media

We live in an age of instant communication and no filters. Anyone can talk about anything any time and almost anyone can see it. While you may feel fine about trash talking everything under the sun, other people are tired of the anger and the abuse. Social media gives you a forum and many people… Continue Reading

Why protected Tweets are wrong for successful job search

Why protected Tweets are wrong for successful job search

When you set up your Twitter account, there are choices. You can set up as protected Tweets which stops people from viewing your tweets unless you approve them. The Twitter help center details all the consequences here, but listed below are the main outcomes: Protected Tweets create restrictions People will have to request to follow… Continue Reading

Client Testimonials

Interested in working with us? Check out some of our client testimonials below!

Global Marketing Director

Fortune 500 Company, Pennsylvania

“Hey Julie, Just a short note to say thanks for your help with my resume. It was a great help for me in landing a couple of opportunities that led to offers.”

Senior Vice President

Banking, Maryland

“It has been a whirlwind since you completed my resume, a lot of changes to the organization in light of the merger, a busy market, and as well a lot of folks making decisions to leave versus stay.

For me, an offer was made that I will be accepting. I can tell you my resume has been met with rave reviews so I trust you implicitly, have recommended you, and will be a customer for life as I may need to re-engage you.”

Office Manager

New York, NY

I wanted to find someone who will work with me live, so I can explain all my responsibilities and accomplishments to a literate professional, who will then be able to put it into right words and create a “WOW” resume for me.

Next day I woke up and for some reason my gut told me to work with Julie, so I called her, and boy was my gut right. I am so happy with my new resume and cover letter, I have a second breath for job search. We worked live on Skype all the time, I could see exactly what she was doing, and I couldn’t ask for a more personalized experience for my money.

Executive Vice President, Marketing

Boston, MA

I wanted to reach out and let you know I landed my next exciting opportunity! On March 28, I'll be joining ABC Company as their EVP Marketing. The fit couldn't feel more perfect! I'm so excited and can hardly wait to get started. Thanks so much for everything you've done to help make me look good! :) It worked. (again!)

Career Change

Transportation Industry, New York, NY

"My first walk-in transportation company (ABC Freight) and my first job opportunity! I can't thank you enough!"
His goal - the transportation industry. He was ready to leave a successful career selling Manhattan real estate to follow his passion!

Instructional Designer

University, Wisconsin

“I highly recommend Julie as a professional career management consultant. Her ability to assess her clients needs and desires, and then creatively collaborate with them to create an overall digital profile that truly represents “who they are” is amazing.

It was time to give my professional profile some pizzaz, and create a professional online presence, and the first person that I thought of was Julie. After working with Julie as a professional, I can say that the service Julie provides is nothing short of the way to (as her web site states) “find your perfect career marketing strategy”. Give her personal face-to-face strategy a try!”