You hear people complaining about social media, usually about Facebook or Twitter, but in general all social media. You hear people saying, “I would never use Facebook or Twitter, it’s too dangerous!” and from the opposite direction, “My privacy settings are so high, no one will be able to find me.”
Never use social media or I can say what I want because no one sees it
In the first case, people who won’t use social media at all are missing the many wonderful opportunities to network with people they would never meet through other means. In the second case, there is no setting that will evade the person who is determined to find out what you are posting. Insurance companies, lawyers, and private detectives routinely use Facebook or Twitter to gain information and they don’t have to be connected with you for this to work.
How can you use Social Media (Facebook, Twitter, LinkedIn, Google+) effectively?
After investigating and participating in social media for about five years, I have ways to decide if I should post something and why or why not. I would never stay off of social media because it has done too much good for my business by introducing me to clients I would never have know otherwise. At the same time, it has given me the opportunity to meet so many wonderful people who are friends, resources, my network, and just fun.
If you are not sure, ask yourself the questions in the chart below:
Be deliberate in your posting, never posting in anger or when drunk or overtired. You can control your content but you have to be deliberate. Once you do, social media is a wonderful tool that can bless you with new opportunities, networks, and friends!
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