I was oblivious to the most recent fury stemmed by Applebee’s firing of a waitress for posting a photo of a receipt online until fellow career professional, Dawn Bugni, shared this story on Facebook. Applebee’s management of social media zoomed out of control and left me wondering if they had a public relations company at… Continue Reading
When you look at today’s job search, it can be a confusing array of too many options. Job seekers are told to stay away from social media and to go toward social media at the same time. When I determined that I would take Design Resumes to a new level in December 2009, social media… Continue Reading
How should a job seeker use Facebook? There are people who are very uncomfortable with the whole concept of networking. Perhaps they could be described as introverted or perhaps networking just plain scares them. Though building connections on LinkedIn can lead to potential job connections, you don’t do a lot of conversing on LinkedIn. On… Continue Reading
When I recently taught three sessions of career marketing, job search strategies, and resume writing to students in the International Business Management courses at Northcentral Technical College, there were many questions about job search and how it has changed. These two-hour interactive coaching and teaching sessions run the gamut from showcasing resume samples to answering… Continue Reading
No doubt about it, social media marketing has come into play in every business plan and should also be part of every job seeker’s career marketing plan. I work with a variety of clients and some of them really get the role this brave new world of online marketing plays in job search. Others, well,… Continue Reading
Some people isolate their social media platforms. LinkedIn is for their business contacts, Facebook is for only close friends and family, and Twitter, well, for many people, Twitter scares them. If they even heard of Google+, they aren’t there because it would be one more thing and their friends aren’t there. As with most questions… Continue Reading
A trip down memory lane and my telephone history Like many people, we have become a cell phone only family. I bought my husband his first cell phone back in 1995 for Christmas. It was a bag phone. As a contractor, he was never easy to find when he was on the job and the… Continue Reading
Notice I said join, not follow. This is another lesson that Jim Connolly taught me. You want people to JOIN you on Twitter not follow you. Follow sounds like you are setting yourself up as a magnet. Join suggests that you are open to conversation and relationship building on Twitter. What’s the goal of a… Continue Reading
Using social media in your job search has been a hot topic for a long time but many times job seekers use it ineffectively and even create the wrong impression. Let’s talk specifically about Twitter. How should you use Twitter for your job search? Frequent readers of this blog and the Marketing Results blog will… Continue Reading
I launched my first website in 1995 and it sat there not doing much of anything on an obscure link. I then bought designresumes.com and sat on it for almost 10 years while I made the design and content much too difficult to start. I finally hired a web designer to help me set up… Continue Reading
