Jobsearch 101: Does your online activity match your brand?
When I work with you, I coach you how to ensure your online activity matches your brand. This is as simple as sharing content on LinkedIn in alignment with your area of expertise.
Does your online activity truly match your brand?
First of all, do you have any online activity? Are you sharing content on LinkedIn to fit your brand?
It doesn’t matter what field you are in, today’s job search needs you to adopt a marketing attitude to be noticed!
If you let online activity match your brand consistently, you earn the attention of hiring managers.
However, if you simply share random content or none at all, it takes longer to be found.
Unfortunately, content management and content marketing are foreign terms to most job seekers who don’t come from a marketing background. When you are reluctant to share content in alignment with your brand, even a well-done LinkedIn profile will become invisible.
A passive job search will be a long job search.
Let me share an example:
If your talents are in digital transformation, use LinkedIn’s search bar and enter “digital transformation.” Next, select content rather than people or jobs.
As you review the results, you find interesting content.
Be selective. By searching and reading, you find exceptional content, like this article by Charlene Li:
5 Ways to Train Your Executives on Digital Transformation
The first point Charlene makes is to:
1. Tie digital to strategic objectives.
Start with what is already a priority for every executive — the strategic objectives that they are on the hook to deliver. Identify how digital could help them achieve their strategic goal better, faster, more efficiently. There is not a single function or role that is not being impacted by digital — the key is to figure out why digital is important to each person. For example, if top line revenue growth is an objective, how can digital accelerate the decision making process with a target customer set?
If you find this content compelling, consider sharing it. Use the LinkedIn sharing tool in the article.
Final tip: Use content from the article as you share
The Twitter sharing tool below is set up with a custom Tweet since Limonade Inc. installed Social Warfare, see below:
It doesn’t matter what field you are in, today’s #executive job search needs you to take a marketing attitude to be noticed. If you let online activity match your brand and do it consistently, you earn the attention of hiring managers.
However, if the site you are reading doesn’t help you or you are sharing on LinkedIn or another platform, you can capture a small bit of content to introduce the article.
For example, with the article above, LinkedIn should allow you to share this much:
1. Tie digital to strategic objectives.
Start with what is already a priority for every executive — the strategic objectives that they are on the hook to deliver. Identify how digital could help them achieve their strategic goal better, faster, more efficiently.
Another alternative is to capture content from the article and then put the content on the home page of LinkedIn. The area at the top that says: Share an article, photo, video or idea. This allows you to share even more content. Every site has different rules so if LinkedIn doesn’t let you add the link to your quote, you can add it in the contents.
Let me tell you, writers love it when you share their content. Be bold. Share compelling content to help others.
One more bit of encouragement
In case you think this is crazy or content marketing can’t possibly work, I will share a bit of my adventure. Since 2009, I used these same strategies and also built the article base for Design Resumes, currently at 1100+. I now reach a global market, thanks to technology. My clients come from throughout the United States, Canada, and Europe. It works!
Identify your niche market
When working with you as my client, I tailor my LinkedIn training and writing to fit your specific industry, leadership role, and career goals.
Every individual is different and together you and I discover your resume stories to describe your value.
If you think my live and interactive resume writing and career coaching model might be for you, learn more.
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Julie Walraven
Professional Resume Writer
Here are ways I can help you land your dream job.
You may be halfway across the country or the world. When you work with me, we share coffee, laughs, and concerns. This turns the scary job search into creative, consultative writing and learning sessions.