Maximize personal branding strategy and align to resume target
Defining your personal branding strategy is a confusing topic for many people. Add in the concept of job search and it gets worse. What is a personal branding strategy? According to Elizabeth Harr with Hinge Marketing: A personal branding strategy is a plan to take your reputation and career from relative obscurity to high visibility.…
Read MoreHow to increase visibility on LinkedIn
Are you hiding on LinkedIn? Some of you may be confused. How do you increase visibility on LinkedIn? The entire goal of LinkedIn is to improve your visibility, open new networks, and seize potential opportunities. If you are hiding, that would defeat the purpose, right? Yet, every day, I see profiles that hide the profile…
Read More4 Ways to sabotage your LinkedIn profile
As I work with clients, we talk about the best ways to present yourself on LinkedIn. Tip #1: How you sabotage your LinkedIn profile by copying others The temptation is to look at other people — some will want to check out colleagues or even C-Suite leaders in their companies to see how their LinkedIn…
Read MoreHow to Gain Job Search Momentum in Tough Times
The challenges of 2020 never fail to amaze and sometimes horrify me. Tough times do not describe 2020 or the start of 2021 Between the pandemic and all the ramifications to work and our lifestyle to the months-long election process and the natural disasters of hurricanes, fires, and tornadoes, it impacted everyone and every facet…
Read MoreDoes your LinkedIn photo show to nonconnections?
First impressions matter. Does your LinkedIn photo show to nonconnections? LinkedIn changes settings and features frequently. Do you do a check to make sure that your settings allow people to see your profile in the best light? Did you ever go to a profile and notice that the LinkedIn photo is not visible? I took…
Read MoreShould I use the LinkedIn Open to Work banner?
Clients and former clients ask me if they should use the LinkedIn Open to Work banner. My instincts were always no but to vet my opinion, I asked Andy Foote, a highly respected Advanced LinkedIn Strategies Coach. This is what he said: I think job seekers should not use it – looks desperate and doesn’t…
Read MoreDon’t ever think your next job will be your forever job!
If COVID taught us nothing else, it is that the concept of forever job doesn’t work. Recognize you alone must be captain of your destiny or as Jason Alba once shared, you must be CEO of you! (This is one of the reasons Jason created his Six-Week Daily Audio Job Search Program, now included in…
Read MoreWhat should I post on LinkedIn?
One of the most common questions I get when I am coaching clients on LinkedIn is: What should I post on LinkedIn? It seems to be a mystery for some to figure out best practices on how to post on LinkedIn but it can be much simpler if you think about these questions: What is…
Read MoreWhy the LinkedIn company logo does not appear
Ever wonder why you see so many gray boxes for companies on some people’s LinkedIn pages? Do you wonder why the LinkedIn company logo does not appear? Why the LinkedIn company logo does not appear If the company logo is missing on LinkedIn, it means that there is no connection to a LinkedIn page for…
Read MoreHow to get recruiters to contact you on LinkedIn
People ask me how to get recruiters to contact you on LinkedIn. Getting recruiters or hiring managers to contact you on LinkedIn is dependent on several factors. You fit the needs of the company Your LinkedIn profile shows you can do the job Your unique talents make the recruiter or hiring manager seek you out…
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