Find your perfect career marketing strategy, with Julie Walraven!

Are you stuck in a job that no longer fits you?

Sometimes we start out a job and all is well. Then something changes and it no longer fits. Some people think you should just hang on to that job forever. Afterall, it is tough out there to find a new role. You don’t know if you would do well in a new company. What do I think?

I think people should wake up happy about their careers and their job. If you get up each morning with dread because you just hate the thought of working there or being with those people or reporting to that manager or talking to those customers or doing that job, you are in the wrong place. It is time for a career change.

What should I do first if I want a career change?

Let’s start a checklist:

  • Is your resume ready? It always starts with the resume. You need to gather your thoughts and decide what you are targeting and what you are selling.

“Selling? I thought I was writing a resume?”

A resume is a marketing product that positions YOU, the product, for the next role. You are selling you. But you need to create that targeted and differentiating message that clarifies the value you bring to the table. If we are going to end up negotiating for a job, you have to figure out what you are selling. What makes you different?

Now, if you really don’t know the answer to what you are selling, you do need to clarify what you are looking for before you even start writing the resume. My upper level packages now also include the DISC assessment of their choice and I use the assessment review to talk with my clients to make sure that we know where they are going, what their value to the organization is, what is their ideal environment, what their basic wants are, what are the keys to motivating them, and what are the keys to managing them depending on the field they are targeting.

  • Use your resume to develop your LinkedIn message.

“What’s LinkedIn?”

LinkedIn has become a key part of today’s job search. I learned in a course I am taking, that though there are 313 million people using LinkedIn, 90% of those people have a sub-par profile. If you are one of the 90% who are barely up there or if you are not there at all, you need to learn how to write a LinkedIn profile and optimize it so you can be found.

  • Write targeted cover letters for the positions you really want.

“I didn’t think I needed a cover letter.”

If you really want a specific job, you need the cover letter to clarify why you want that job and why you are qualified to fill the role. The cover letter goes beyond the resume to showcase your talents for that particular job.

These are just a few of the things you need before you embark on that career change. When these are ready to go, you can make the move.

Need help? Hire me, Julie Walraven, Certified Master Resume Writer. I can take the pain out of writing your resume and even make the process fun. We work together to discover those forgotten contributions and position you to win your next role. To find out how, Click Here.

Photo Credit

Posted on
Is it a real job or a phishing expedition?

Is it a real job or a phishing expedition?

We have become so ingrained to the apply online standard that sometimes we think it is the only way. If you have found a job online or were referred to company to apply online, you still should follow directions but this should never be your main strategy. What can happen with online applications I wasContinue Reading

Posted on
How to follow-up after you applied for the job

How to follow-up after you applied for the job

Job seekers see conflicting information about almost every topic about job search and all it does is add to their confusion. A client asked if I would speak here about the follow-up process. How soon do you follow-up after you apply? When you apply online, you sometimes get an immediate email. If you don’t getContinue Reading

Posted on