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How to make your LinkedIn connections more valuable

How to make your LinkedIn connections more valuable

Should we connect on LinkedIn?

If you used LinkedIn for some years, you may want to take another look at your LinkedIn connections. LinkedIn advises you to only connect with people you know. I stretched that advice in the past to include people who might be future clients and others I didn’t know but recently reanalyzed that strategy. In this technology-driven world, I think you can make the case that you don’t have to live in the same town or work with them to know someone. I have friends on Twitter and Facebook that I also connected with LinkedIn because we have had conversations or interactions in the past that lead me to feel connected to them.

Have you ever reviewed your LinkedIn connections?

Other LinkedIn experts recommend staying in contact with your connections. I agree but take it one step further. Periodically look at your connections and see if you can bring up a memory or reason to be connected. Can you tell yourself a story about why you connected in the first place? Is there a good reason to be connected? These days we are connected to people on multiple platforms. Some platforms are better than others for the type of relationship. Assess whether you are better off connecting on a different platform.

I once advocated connecting to people on LinkedIn who had the potential to be a future client. But there are so many other places and ways they can connect with me, that it doesn’t make sense to connect on LinkedIn unless we already have a relationship. On the other hand, after someone has been my client, it makes perfect sense to connect. I get to know my clients quite well in our sessions and my connections may be an asset to them in their job search. In addition, LinkedIn is a great way to maintain the connection after delivering the initial services. I get notified of new jobs that my clients land, have the opportunity to celebrate birthdays and work anniversaries, and it keeps them top of mind.

It once seemed to make sense to be connected with all the other resume writers on the planet. It seemed like I was building community. But again, there are many other places we connect.

As a writer who creates a fair volume of content marketing for job seekers, I know that there are people who connected on LinkedIn to see my work. However, there are many other ways that people who like my content or want to stay abreast of what I am saying can stay connected without being one of my LinkedIn connections. If you would like to stay connected, here are four options:

Think about why you are connected on LinkedIn

LinkedIn was fairly misunderstood in the beginning. I have been on LinkedIn since 2006. I was clueless about what it was, what a force social media would become, and why it made sense to make your LinkedIn connections valuable. I have been slowly reviewing my LinkedIn connections and thinking about each one to determine why I am still connected. If it makes sense to only connect with people on a different platform, I remove the connection. You want to be able to use those connections in the future but if you have no idea what made you connect in the first place, perhaps it is time to sever the ties or move the connection to another platform.

I help job seekers transform their resumes and job search strategies in interactive, solution-driven strategic planning sessions. To see how I can help you, call me (Julie Walraven) at 715-564-5263.

 

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