Why the LinkedIn company logo does not appear

Ever wonder why you see so many gray boxes for companies on some people's LinkedIn pages? Do you wonder why the LinkedIn company logo does not appear?

Why the LinkedIn company logo does not appear

If the company logo is missing on LinkedIn, it means that there is no connection to a LinkedIn page for the company.

This matters to your LinkedIn profile because the lack of legitimate logos for companies you worked for calls into question your work history. Let me explain why you get gray boxes for the LinkedIn logo and how you can do workarounds to limit some of them.

What is a LinkedIn company page?

People have LinkedIn Profiles. Companies have company pages. The connection between the two happens when you work for the company. The logo appears when the company you work for has a company page.

Even small businesses can have a company page, I have one. You can find it here. I've also helped multiple clients set up their own consulting or small business LinkedIn pages and coached them on how to develop content to promote their businesses.

What to do if the LinkedIn company logo does not appear

If you created your LinkedIn profile a long time ago, don't assume that there is no company page. When I am working with a client on their LinkedIn profile, we back out of the company name and retype very slowly until we see the corporate logo.

• There may be a company page today since LinkedIn is better known. Many companies built LinkedIn pages after LinkedIn became more prevalent.
• The company name must be entered the same way as the company page was set up. Very often, we find the page after we retype. There was a slight difference in how the company name was set up and how the individual typed the name.
• The company was acquired. Put the acquiring company in the company name area and explain in the narrative that your company was acquired in 2015 by XYZ company.
• There is no LinkedIn page. Maybe the company isn't social media savvy. If you still work for them or have a good relationship with them, let them know that it is easy to set up a LinkedIn page. They do need a logo but most legitimate companies already have one. If they are a new company, suggest that this is a critical part of company branding and they need an identifiable logo to follow them online as well as on paper.

Where to get a logo?

There are graphic designers everywhere that can design logos and many will do it remotely. Be sure you ask for examples of logos they designed for other companies. Donna Svei from AvidCareerist wrote a comprehensive post on what to do if the company logos are missing on LinkedIn and includes specific directions on how to find graphic designers for logos.

LinkedIn profile optimization is a critical component of today's job search. Your LinkedIn profile is seen by more people than your resume will ever be seen. To make your job search strategy successful, your comprehensive career marketing package should include your tailored resume and LinkedIn as well as coaching elements to help you be a successful job seeker.

I include LinkedIn as a key ingredient of each of my Design Resumes resume packages.