3 easy LinkedIn tips to make you look like a pro!

I can see more people adding themselves to LinkedIn every day. However, many of them end up just putting up the basics, not tweaking the settings, and not making this online presence worthwhile.

When I create my clients’ LinkedIn profiles, I make sure we cover many bases. But here are 3 easy tips to get you on track fast:

1.)   Claim your name. LinkedIn makes it very easy to claim your own name as part of the public URL. Start by going to the settings. Privacy Controls on LinkedIn 2010 versionThen click on Edit your LinkedIn public profile URLLinkedIn Snapshot of Settings for Public Profile URLCustomize your LinkedIn profile with your name. Use your middle name or initial if you have a common name.

2.) While you are in the settings, use the Select what others can see when you’ve viewed their profile:Snapshot of Julie's LinkedIn Profile View Settings

What will this do? It will let people know if you are looking at them. Being anonymous is your choice but I believe that you should look professional when you are on social media. If you are trying to hide, you don’t need to be on social media. One of my clients claims that this setting was part of her secret to getting calls and offers from employers.

3.) Last but not least, make sure that your LinkedIn summary, specialties, and actual job positions have marketable content in them. If you skip the summary, leave out the specialties (which work like keywords), or put just the place you worked without any detail because they should know what you do, right? — then you will be looking for that new career much longer.

If you are using LinkedIn as a small business owner or to build clientele as a sales professional, these tips will also make you look more professional. Need even more tips? Start here. Review my packages and determine whether my LinkedIn Tour and Coaching combined with a rewrite or optimization of your LinkedIn profile will make the difference. Personally, I believe that small business owners and entrepreneurs should start with the resume to build their story which can then be translated to LinkedIn.

LinkedIn can be valuable but like anything else, it takes some study and work to get it to pay off for you. My clients are finding it to be very helpful for making new connections or renewing old networks.

To get your job search launched with an outstanding resume, simply click here


  1. Sheila on September 2, 2011 at 11:25 am

    “Customize your profile with your name.” That’s something I haven’t done yet. Thanks for mentioning this and showing how it’s done.

    • Julie Walraven on September 3, 2011 at 7:12 am

      Thank you, Sheila! Glad you stopped by. Customizing your name shows you are more LinkedIn Savvy than many of the other people looking to use LI for networking!

  2. Ed Han on February 15, 2012 at 6:59 am

    As usual Julie, this is excellent. It’s such a simple fix that can have such a profound impact!

    • Julie Walraven on February 15, 2012 at 7:09 am

      Thank you, Ed. LinkedIn seems to be gaining in popularity here in Central Wisconsin. You and I, of course, have been around for awhile but here it seems like people are just discovering it. As with all things, people only touch the surface most of the time.

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Julie Walraven, Design Resumes

Julie Walraven

Professional Resume Writer

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