If you are a blogger or a wanna-be blogger, you can find great advice on blogging on multiple platforms but it can be confusing. As someone who has been blogging for 12+ years, I learned a few things along the way. First of all, I learned blogging and content marketing would change the way many businesses speak directly to the consumer or their customer.
7 Resources for Bloggers: Great Content
When I first started blogging, it was at a time when it was new to almost everyone. I followed people who wrote interesting and compelling blogs from all over the world and uncovered many content marketing resources:
- One of the blogs I came across early was Jim's Marketing Blog, a blog I still follow written by small business marketing coach, Jim Connolly, based in the UK.
- I read podcaster, author, and blogger Danny Brown's blog, which has changed over time but he can be found here.
- Jason Alba started as content I read on career industry e-lists and I loved his content then. He launched his JibberJobber blog, which is newly updated.
- In 2009, Lisa Rangel came into the resume writing arena with Chameleon Resumes and I rapidly found her content marketing to be compelling and interesting. She creates job search-related content in multiple formats with regular emails, videos, and content on multiple platforms.
- One of the people I followed on Twitter was Marcus Sheridan, then known as the Sales Lion. Today he is the author of a book that has a critical impact on content marketing, They ask, You answer. You can find more of his inbound marketing content at Impact.
- It was in those early days that I met Jacob Share from JobMob. He featured my blog articles in his Top Job Search Articles each year along with 40 or 50 other career professionals each year since 2010.
- I could easily fill up much more than one blog post with the many bloggers and content marketers I have come to know throughout the years. My seventh choice for this article is Susan Joyce, the founder of Job-Hunt.org who provided an amazing resource showcasing job search bloggers from around the world.
Tips for Bloggers and Content Marketers
If you determine that blogging and content marketing is for you, do your homework. It was easier to stand out back in 2010 to 2012 than it is today. Social media was just taking off and though there were a growing number of bloggers, writers, and content marketers, today it is more like an explosion.
Learn from the best. You have many to choose from but recognize that your content should have a purpose to develop an audience. You have to find people who care about your message and then you have to develop the ability to use the tools to reach them.
However, I firmly believe that content marketing and some form of blogging are here to stay.
I built Design Resumes with an educational focus on job search in my voice. It has helped me to grow clients throughout the United States and globally. My style of resume writing delivery is authentic to me: Your biggest benefit from working with me is my unique one-on-one interaction with my clients over Zoom. Hence, you directly impact the outcome of your career marketing collateral. You see everything develop in real-time. If you want to learn more, go here.
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