Writing a valuable LinkedIn profile should be easy, right?
Wrong! You want your LinkedIn profile to capture the reader and showcase your success stories so that you will be found either by hiring managers or other valuable connections.
Many people struggle with figuring out how LinkedIn works. Perhaps their employer said we want everyone on LinkedIn so they entered their name and email and that’s as far as it went.
Want a valuable LinkedIn profile but you have an old one?
Some people know they have an old LinkedIn profile out there but they don’t know how to find it. They want to start over because they want their LinkedIn profile to look good.
The problem is LinkedIn is as much a search engine as a professional network. Your old profile doesn’t just go away. Some people solve the problem by starting with a new email, which now means that they have two profiles.
Understand how the web works, designed to find by keywords. (Sound familiar? That’s how Applicant Tracking Systems – ATS – find the candidate who matches their qualifications with keywords matching the skills they want.)
However, just like you can rebuild a new website and keep your traffic going to the right place, you can rebuild your LinkedIn profile even if you have an existing LinkedIn account. You can add a new email and remove the old email as long as you still have access to it. Don’t know the password but you know the email? Just ask to reset your password.
When should I start a new LinkedIn account?
Only when you or your company created the account and you no longer have access to it. But you will need LinkedIn’s help to do that so unless this is the case, build on the old account and make it valuable. You can remove a second LinkedIn account if you started two of them as long as you can get into it.
Struggling to create a valuable LinkedIn profile?
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