Job seekers, learn the difference between annoying marketing ploys and networking

We’ve all been hit with annoying marketing ploys. You know, those people who keep sending you emails about products you don’t want. Most of all, these are people you never met.

I get annoying marketing ploys all the time. People who want to sell me things I don’t want. The latest email from a marketer ended with this:

P.S. Already sick of these emails? Hit unsubscribe and I’ll make myself dead, too.

Kind of weird, right? I hit delete.

Here’s another one:

For some reason, you opened my last email
…and many others didn’t follow through.

Now that’s what separates doers from don’ts..

Action takers begin here, by clicking below:

Once again, I hit delete.

Job seekers don’t want to use annoying marketing ploys

Guess what? I don’t want you to use annoying marketing ploys either. When I talk to you, my readers, as well as my clients about networking, I am never talking about slimy tactics.

Relationship building and sincere interest in others are the essential ingredients in strategic networking. Networking is never about what’s in it for you. You need to actually care about the other person in the relationship.

The best way to build a successful network is to start before you need to use one

How do you do that? You need to have ways to understand your network. Visualization of a network is easier when you have a way to measure it.

LinkedIn is one tool that will allow you to see your network. By seeing your connections grow on LinkedIn and understanding the interrelationships between the people you know and the people they know, you are more likely to find connections to the employer.

I teach LinkedIn as an essential ingredient in your job search. It is possible that you will be found by an employer who needs your skills because you are on LinkedIn. However, more importantly, using LinkedIn to find connections who know people in your field and industry is even better.

Many job seekers are unaware of the hidden job market. Jobs that are not advertised:

  • The company is planning an expansion and looking for specific talent.
  • One of the key members is leaving but the job is not on the market yet.
  • A new contract is almost solidified that will need more experts with skills in marketing.
  • The company is building more locations and will need specific employees.
  • A new planned technology upgrade and will need experts in the field to implement and then support the system.

You get the idea. Things change and yet none of these things may be posted anywhere but if the right person was found, the job would be theirs. You don’t need annoying marketing ploys just solid networking strategies and an awareness of upcoming opportunities.

If you are ready to make a change and need help marketing yourself for new opportunities, learn more here.