Using social media in your job search has been a hot topic for a long time but many times job seekers use it ineffectively and even create the wrong impression. Let’s talk specifically about Twitter.
How should you use Twitter for your job search?
- Frequent readers of this blog will remember that I really emphasize building relationships as the successful way to communicate on any social media platform and in real life. When I work with sales representatives or sales managers as clients one of the key words in the job descriptions they share is relationship building. This has become so key that it is the primary sales strategy for many companies. You need to use it on Twitter too. Build relationships with people you want to follow.
- Analyze the Twitter stream of those you want to follow. If they seem like relationship builders (see number 1) follow them.
- Use the profile to explain your value. You have 160 characters to describe your value. Link to your LinkedIn profile or your own blog site so those wanting to know more have some place to go.
- If you are wanting to let people know you are looking for a new career or job, use HireFriday’s stream and model your tweet after their best examples. (Hint: see #1 below)
- As Tim’s Strategy reminds us: Key to success on Twitter is using your own name and a photo. To build relationships you need to be personable and people like photos and real names.
Job Search Strategies that will backfire on Twitter
- Using hashtags (# sign) for every word in a tweet, only hashtag your key industry or title. Overuse of hashtags will be ignored by many readers.
- Repeating the same message over and over. Periodically look critically at your own stream. If you look boring to you, change your strategy and become more conversational.
- Cursing or swearing. Despite what happens on TV, you don’t win friends by sounding like a potty mouth on social media. Just like on Facebook, make sure you make a good impression.
- Criticizing your former employer. Keep your rants to yourself or friends you can trust in a private space. You never know who is reading and your next employer will not be impressed.
- Chasing someone and telling them you want to work for them. This is going to look and feel like stalking. You can look for information without sounding pushy.
Overall, the secret to success using Twitter for job search or anytime you are trying to promote a business, idea, event, or yourself is not to sound like you are promoting, selling, or yelling. Key concept: build relationships!
Stuck in your job search or just ready to move on from your existing position? Julie Walraven can help you find a new career! To find out how, Click here!