Are you looking at price or cost?

Are you looking at price or cost?

A prospective client emailed to tell me she had $75 to spend on a new resume. She said she thought I knew my craft well. I do. And she told me reasons I should give her that price.

She then proceeded to give me a list of her background and certainly her resume was doable. I could create a dynamic resume to showcase her talents and accomplishments. But I couldn’t do it for $75.

Price versus Cost

I read one of Zig Ziglar’s books where he emphasizes the price versus cost. There are cheap resume writing options but the difference is that when you go cheap, you don’t get quality and quality is what gets you the new job.

We all bought something we regretted because we based our decision on price alone. When you have to replace something quickly because it broke right away, it isn’t really such a good price.

One year for Christmas I received one of those “Simply Amazing” food choppers from the TV ads as a gift and tried it out on a red onion on Christmas Day. I shattered the plastic, which made the chopper useless in one use. On the other hand, I have invested in the Pampered Chef choppers that last for years.

Look at Quality versus price

In my business model for resume writing, you work with me LIVE either in person in my Central Wisconsin office or virtually via Zoom. You can watch your project develop and give me all the feedback I need to capture your unique personality.

The cost of working with the right career professional may be more than if you simply choose someone based on price but the results of your investment will be likely be recouped in your first week’s paycheck.

You can probably write a so-so resume on your own but to create one that resonates with your value is much harder. Your resume must detail accomplishments not duties to correlate well with your target job. Whatever purchase you are planning, be sure you consider price versus cost so that you reap the most from your investment.

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  1. Yolanda DeLoach on February 26, 2013 at 2:19 pm

    I agree, Julie. Many people want something for nothing – or close to nothing. If you want quality you have to pay for it.

    • Julie Walraven on February 26, 2013 at 3:08 pm

      Thanks, Yolanda, I am sure you can relate with some of the services and talents you have. Most people would never go to the grocery store and say, I only have this much and I want $300 worth of groceries for that price.

  2. Job Winning Resumes on February 27, 2013 at 1:13 pm

    Great article. We re-educate our clients on so many levels. And once we let them know that we attend trainings annually that we invest up to $1500 or more, we hope that they will appreciate our level of commitment to serve them effectively. In addition, as we get older, we all learn and expect a level of investment in everything that we do. Professionals understand association members, expenses inherent in business lunches and networking and other resources like books, equipment, etc. Very good points made. I always educate my potential clients letting them know that we work with ‘motivated job seekers and career changers’. Debra Ann Matthews

    • Julie Walraven on February 27, 2013 at 1:16 pm

      Thanks for stopping by, Debra! Yes, as I look at the bevvy of books in my bookcase and all the other training I have had through the years, I totally agree.

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Julie Walraven, Design Resumes

Julie Walraven

Professional Resume Writer

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