What is your best value for LinkedIn? Even among those who used LinkedIn for years, confusion exists on how to position your best value to get noticed.
How do you show off your best value on LinkedIn?
As I coached a client on how to better use LinkedIn, she asked why we would tell so much of her story on LinkedIn. She wondered if she shouldn’t save her best value until the person read the resume.
The professionally written resume allows you to show confidential or proprietary details you may not want to share with the world on LinkedIn. (If they are too confidential or proprietary, they may not belong on your resume either.)
However, this doesn’t mean you strip down content on LinkedIn to bare bones. More people will see your LinkedIn profile than will ever see your resume. Read that again.
More people will see your LinkedIn profile than will ever see your resume.
How does showing my best value on LinkedIn help me?
LinkedIn is a networking site. As I explained to another client as I created his brand new LinkedIn profile, it is an opportunity to connect with future clients, vendors, and even check out the competition.
Today, LinkedIn gives you unprecedented opportunities to learn more about people — before you meet them. Most people fail at recognizing and using this unique tool.
I still see LinkedIn as in its infancy. Not because it hasn’t been around long enough but because so many people have only a cursory presence. They leave out content and keywords that would drive people to their profile. (This article was written in 2016 but this is still true in 2019)
If you really want to use LinkedIn, take time to craft a LinkedIn profile that showcases your best value!
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