Top 10 Resume Tip #3 – Use Industry Keywords
You have heard that resumes should have keywords but you are just not sure what they are or where they go in your resume. I am here to help you figure that out.
Where to find keywords
I use industry-specific worksheets to help prompt my clients to select keywords that fit their job targets. Another way to look for keywords is to analyze the job description that you are applying for to determine which key words fit.
Using that line of thinking, take a look at this mini-version of a job description for this IT Security position I found on LinkUp. LinkUp is one of my favorite job search engines because of the accuracy of the listings, they aren’t stale or bogus.
How to pick Keywords
Reading this job description, some of the keywords I might pick out would include:
- Enterprise Security
- Information Security Threats
- Global Infrastructure
- Strategic Planning
- Technology Adoptions and Evolutions
Verifying Keyword Validity
My clients are my best source of what is valuable in their industry so I always verify that any keywords I select meets several criteria:
- Industry Specific – matches their industry
- Industry Current – is not an outdated term
- Client Specific – nothing is worse than putting in a keyword and claiming expertise to the keyword and getting to the interview with no ability to defend what you know. If you don’t know it, don’t put it on your resume.
Positioning Keywords in Resumes
Where you put keywords is somewhat up to you. I weave them all the way through every resume I write. You will find some in my banner headlines, in my selected accomplishment sections, in specific Key Strengths sections and in the body of my resumes. No matter who is reading your resume, a human or a computer, by positioning keywords throughout your resume, you will guarantee that they will be found. Keywords also belong in your LinkedIn profile and any other online profiles that you have when you are thinking of changing your career or in the middle of a job search.
Don’t leave out the keywords, this is how the hiring manager knows you will fit the job.