LinkedIn profile failure means that you are not going to get the attention you need to get hired. LinkedIn is a critical tool for job seekers but if you don’t know what you are doing, you will be ignored.
LinkedIn Profile Failure #5 – Sounding Desperate
When you put “seeking a new opportunity” in your headline, it sounds desperate. I believe in leading with your strengths. In the comments of an article I was reading on LinkedIn, someone said a recruiter told him that it helps a recruiter to know who is available. This just sounds like one recruiter’s opinion and a lazy one at that. Recruiters make their money by finding matches but they are not supposed to look for the easy hit. The reason companies hire recruiters is because they can’t find the applicants on their own. Lead with your strengths.
LinkedIn Profile Failure #4 – Wrong Headline
Wrong headline, no headline, last job headline. This relates to Failure #1. The headline area of LinkedIn is the top section by your photo. I used to write 120 character branding statements but recently have started a modified strategy that takes the general title of the client and adds keywords matching their talents. Here is a LinkedIn headline that landed a new promotion to President:
Dynamic e-commerce & Business Development Executive | Omni Channel Marketing | Strategic Planning | Process Improvement
Note the keywords combined with a brief brand. The key words (Omni Channel Marketing | Strategic Planning | Process Improvement) have to fit the areas you are targeting. The branding statement describes what you bring to the table: Dynamic e-commerce & Business Development Executive.
LinkedIn Profile Failure #3 – No Details
I review many LinkedIn profiles only listing name, rank, and serial number. Successful job landers fill out the job descriptions in each position with robust value. You have 2000 characters per position, put those characters to work for you.
LinkedIn Profile Failure #2 – No Summary
Another missing area on many LinkedIn profiles. The summary is also a 2000 character area ripe for describing the value you bring, the areas of specialty that make you the right candidate, and labeled with keywords explaining how you might contribute.
LinkedIn Profile Failure #1 – Not connecting
Occasionally, I start with a new client who has a great LinkedIn profile but 13 or 42 connections. The value of LinkedIn is connecting with others to build your network and access networks of your connections. If you don’t connect, you don’t achieve value.
Your LinkedIn Photo
I didn’t list the photo as a LinkedIn profile failure but it often is one more area people fail to use properly. You need a photo in your LinkedIn profile. Not a mug shot or a pin-up photo but not necessarily a professional photo either. It should look professional but not necessarily be a suit.
LinkedIn profile writing and coaching are key elements of my career marketing and resume writing packages. Partnering with a professional to create a branded career marketing presence has jump-started the job search for many of my successful clients. Don’t leave LinkedIn out of your career marketing!
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