Not long ago, I wrote about Googling yourself in the post, “Have You Googled YOU Lately?”
Today, I want to talk about how you should Google the company you are looking at in your job search. Michael Lunsford, a Twitter friend suggested this topic because he knows I often write ways to help job seekers in the job search process. If you are looking at a new position, Google the company you are targeting. It sounds logical, but I would guess that many people skip this step.
What will Googling the company do for you?
1. → Find out whether it is a legitimate company
With so many spam companies and the ability to even forge a corporate website, finding additional information and perhaps checking it out on services like Ripoff report or even Snopes.com. With all the e-mail scams, offering you a job if you give them pertinent data about yourself, it is easy to be fooled.
- I had a young college graduate client who didn’t check with anyone including family members who were private detectives and Special Forces before he gave his banking information for one of those jobs that sounded too good to be true… It was.
- Michael Lunsford shared one of his experiences:
I once got a blind job offer that seemed too good to be true. Google found a SEC cease and desist. You talk about change an interview!
2. → To help find information about the company and be able to pull out details in the interview.
- One of my sons said that he has always used that strategy to be able to show he understands what products the company makes, what their market is, and how the products are produced.
3. → To determine the size of the company and see if you are a good fit for the organization.
- In many organizations, you may want to know if it is a large company or business or a smaller more locally run operation. My clients are very different in this way. Some of them love large organizations with multiple locations and others are drawn to the small more intimate organizations.
4. → To see who works there.
- Google will work for this but LinkedIn will work better. Search for both current and ex-employees. This will also give you two different perspectives and the opportunity to connect with people who can help with informational interviewing and using the back door to get in.
There! Four reasons to send you to Google to jumpstart your job search and protect you from being scammed. Can you think of more?
Stuck in your job search or just ready to move on or up from your existing position? Julie Walraven, a Wausau, Wisconsin-based professional resume writer and career marketing strategist, can help you get ready for your next role! To find out how, Click here!