When we started manning the merchandise tent at all of the recreational releases, I often found myself short-handed.
One Sunday, I asked a wife of a paddler if she would be willing to help sell the merchandise. She volunteered and I gave her a quick sales course.
Show the best value
I’m not sure what this woman did for a living but she was one of the best sales people I ever saw in that booth in 12 years.
One thing stuck in my mind how she showed the best value of products when she gave a gentleman looking at our fleece jackets a tip.
“If you want the fleece to stay as good as new, just turn them inside out whenever you wash it. It protects the fleece and your jacket will last longer.” Every time I wash fleece, I think of her instructions. I turn all my fleece inside out and the softness has stayed for years.
I didn’t tell her that. In fact, I learned from her tips. But she took that volunteer role as seriously as a job and provided over-the-top customer service just because that was how she did things. How do we transition this little story to your job search?
How to show the best value in your job search
- Differentiate yourself. Research the company and find out what the challenges are. This is in-depth research but if the position is a high-level role, you need to let them know you have done your homework. Develop a thoughtful response that shows you know what they do and the challenges they face.
- Show your best value. Be sure you know why you want that particular position. You need to be able to articulate what you bring to the table that makes you more valuable than the next guy. No matter what their product is, you need to be able to show that you are able to bring value to the company.
- Showcase all of this. Your resume and cover letter as well as your LinkedIn profile must resonate with your value. When you differentiate yourself by first making you valuable to your targets by knowing their business, you are ahead of 80% or more of the people in the market. When you show exactly your value, you put yourself in the 97% of the people who are positioning themselves for their next position.
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