How to show your best value in your job search

How to show your best value in your job searchWhat do I mean by best value? Back in my Wausau Whitewater days, I would sometimes recruit volunteers on the spot to help with various areas.

When we started manning the merchandise tent at all of the recreational releases, I often found myself short-handed.

One Sunday, I asked a wife of a paddler if she would be willing to help sell the merchandise. She volunteered and I gave her a quick sales course.

Show the best value

I’m not sure what this woman did for a living but she was one of the best sales people I ever saw in that booth in 12 years.

One thing stuck in my mind how she showed the best value of products when she gave a gentleman looking at our fleece jackets a tip.

“If you want the fleece to stay as good as new, just turn them inside out whenever you wash it. It protects the fleece and your jacket will last longer.” Every time I wash fleece, I think of her instructions. I turn all my fleece inside out and the softness has stayed for years.

I didn’t tell her that. In fact, I learned from her tips. But she took that volunteer role as seriously as a job and provided over-the-top customer service just because that was how she did things. How do we transition this little story to your job search?

How to show the best value in your job search

  1. Differentiate yourself. Research the company and find out what the challenges are. This is in-depth research but if the position is a high-level role, you need to let them know you have done your homework. Develop a thoughtful response that shows you know what they do and the challenges they face.
  2. Show your best value. Be sure you know why you want that particular position. You need to be able to articulate what you bring to the table that makes you more valuable than the next guy. No matter what their product is, you need to be able to show that you are able to bring value to the company.
  3. Showcase all of this. Your resume and cover letter as well as your LinkedIn profile must resonate with your value. When you differentiate yourself by first making you valuable to your targets by knowing their business, you are ahead of 80% or more of the people in the market. When you show exactly your value, you put yourself in the 97% of the people who are positioning themselves for their next position.

Ready for career happiness? Sign up to read More Free Posts Like This One!

Land your dream job! A pioneer of unique style of resume writing services, I use interactive live writing and coaching to capture your best value. Together we position you for success in your resume and LinkedIn, while coaching you on best job search strategies. Learn more here

Image courtesy of Stuart Miles at

Resume Design and Job Seeking Tips

Here are Design Resumes' latest articles on job search, resume design, resume writing, and Linkedin optimization articles I've written.

FREE Resume and Job Search Tips by email

Get free tips and strategy direct to your inbox. just add your name and email below. I respect your privacy.

  • This field is for validation purposes and should be left unchanged.

Julie Walraven, Design Resumes

Julie Walraven

Professional Resume Writer

Here are ways I can help you land your dream job.

You may be halfway across the country or the world. When you work with me, we share coffee, laughs, and concerns. This turns the scary job search into creative, consultative writing and learning sessions.