Career professionals, like myself, who have been part of the career world for years take things for granted. We tell people to fill their resumes with keywords or we do it for them. But we don’t often take the time to say why.
Keyword: “The “hot” words associated with a specific industry, profession, or job function. Generally, keywords are nouns, short phrases, abbreviations, or acronyms. When used effectively, a Keyword or Keyword phrase can communicate an entire message with just a simple word or two.
Keywords in Online Applications
Today many positions rely on online applications at least to start out filling a position. Those applications scan to determine if you should move forward in the selection process.
If you carefully select keywords fitting your particular field, your particular talents, and the job description, you will likely move to the YES group for an interview.
With the economy as it is, employers are spending more time eliminating candidates than actually interviewing them. Talking with a college Campus Director recently, she said that their human resources department is receiving more than 1,000 applications or resumes weekly.
Becoming the Candidate of Choice
For example, here’s a smattering of keywords I used in a Sales Manager’s resume:
Sales Forecasting | Territory Management | Cross-Selling | New Product Launches | Pricing & Sales Analysis
You then weave them into the resume accomplishment statements:
Directed an aggressive reorganization and profit performance program for the region. Successfully re-engineered sales and operations, resulting in increased revenue of 55%.
Do you see how keywords play into a successful job search and make you the candidate of choice? Need help incorporating them into your job search, resume, and LinkedIn? Learn more
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