One of the reasons people struggle in their job search is somewhere along the way, they heard a resume was “just” a piece of paper.
If something is “just” a piece of paper, it seems like it can’t possibly have a price tag on it, right? No value, right?
Things change when we look at them differently.
When my sons were younger, they loved the original Willy Wonka and the Chocolate Factory. For those of you who never saw the original movie with Jack Albertson and Gene Wilder, go rent or buy it. I found this delightful homemade reenactment of the movie song, “I’ve Got a Golden Ticket.” Take a moment and watch, it starts slowly:
The Golden Ticket opens the doors for Charlie and his Grampa to so many things.
Read what G.L. Hoffman, founder of LinkUp.com (the job search engine), says in his post: How to get a Job: Step-by-Step:
#9: Finding a job is just like sales. Here are the key steps in most sales situations: Find out the current situation (what problems are they having), enhance the pain they are experiencing with these problems by good open ended questions that demonstrate you know their business, present your solution (You) to those painful examples, and then ASK for the order (to work there).
You will struggle in your job search
As long as you see the resume as “just” a piece of paper and not worth you spending your time to delve into the benefits and advantages you bring to the next employer, you will struggle in your job search. A resume crafted with value-infused phrases depicting your accomplishments is much more than “just” a piece of paper. Like Charlie’s Golden Ticket, that resume can transport you to new opportunities and new focus on life.
Armed with that accomplishment-focused, targeted, value-rich resume, you can explain why you will be the key player and game changer to the company you are targeting and the employer will want you!
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