I get the LinkedIn Updates in my e-mail and check out the changes of my connections. My clients are often connected to me and sometimes it is the way I find out about their new positions if they didn’t send me an e-mail.
Savvy career management-focused clients will make sure that their LinkedIn profile gets updated regularly. I’m not suggesting that you update the profile the first day on a new job but don’t leave it sit with old information for two or three years.
As with any web content, it gets indexed by Google with updated content so updating your profile will move it forward if someone searches for your name.
You want your LinkedIn profile to be filled with value-filled information just like your resume.
When should you update or change your LinkedIn Profile?
- When you change positions, not only to a new company but to a new role with your company.
TIP: Since LinkedIn doesn’t have a way of tiering or stacking positions within a company, I often will list the newest position as the title and reference the other ones. Otherwise you end up with a long list of positions and if the reader doesn’t read carefully, it looks like job hopping.
See the snippet with the tiered positions. It is an extreme example. We listed the multiple positions for this client because he had continuously assumed more challenging positions. I stack positions on resumes because if you listed them all independently, it would look like job hopping. This client ended up landing another Assistant VP position with a bank.
Same thing on your profile only LinkedIn will not let you stack them so you might want to create your own stack within one position for LinkedIn.
- When you have added education or completed a degree. You want readers to understand that you are working to improve yourself.
- When you achieve new certifications that are significant to your field.
What about the LinkedIn photo?
- When you have changed your appearance and need a new photo.
Don’t miss the opportunity to update your photo when you have changed hair color or cut or just in general need an updated photo. Experts say you don’t have to get the photo professionally done for LinkedIn. I say, it is up to you. I do better with a professional photographer who understands lighting and can make me smile naturally.
What else could prompt you to update your LinkedIn profile?
- When you are published or featured in media.
- When you receive a significant honor or award.
- When your e-mail or phone number changes.
TIP: Did you know the sections in LinkedIn are movable? I move mine around according to my priorities.
- When you as a business professional are offering a new service or product.
The list of the reasons you may want to update your LinkedIn profile are endless but if you leave a stale profile up there that makes you look like your last job was in 2009, you may be losing opportunities.
Stuck in your job search or just ready to move on or up from your existing position? Julie Walraven, a Wausau, Wisconsin-based professional resume writer and career marketing strategist, can help you get ready for your next role! To find out how, Click here!