In my last post, I talked about growing weeds or flowers, today I would like to stay on the gardening topic and focus your attention on the two seed packets at the left.
One of my favorite places to buy plants and seeds is Red’s Market. I also buy my seeds there. For years, they had only the seed packets at the left, generic, one-size-fits-all, packets. I bought them but always with a bit of a sigh.
Didn’t the seeds grow? Yes, but given the choice, I would always pick the packet at the right with the picture on it, even if I had to pay a little more.
The Image Sells
Psychologically, I am pushed to the image. I can visualize the radishes growing in my garden, popping their red orbs out of the ground. I can see the salad I made with fresh radishes as one of the ingredients or a veggie plate with radishes perking up the celery and carrot array.
Many years ago, I helped a client who was a consultant select the new manager of a small business. Even back then, he had stacks of resumes for the retail management position. He had already culled through them. My job was to create the thank yous for the individuals who didn’t make the cut and create the notice letters for those who would get the next interview.
He gave me all the resumes submitted for the position. Some were on notebook paper with coffee stains, some were typed but in need of formatting to make them stand out, and a very few were well-written resumes in compelling formats that demonstrated the value of the candidate and made you want to read on.
Image sells: Include your photo on LinkedIn
Did the ones on coffee-stained notebook paper have the qualities to manage? Maybe, but at first glance, it didn’t seem so. Packaging is everything. In the career industry, we (resume writers) are selling the client. Yes, my client is the product! My role is to market that client in a light that makes the employer or hiring manager grab that resume and give it a second look.
In a market where people are getting 100s and 1000s of resumes for even the most basic position, you have to stand out. If you write your own resume, make sure you are creating a document that will captivate your reader and sell your value. The same concept goes for LinkedIn. Remember to add your photo on LinkedIn and set it to public.
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