How to market yourself incorrectly as a job seeker

When you are desperate and needing a job or a new client, it is easy to sound desperate and you might not even know you are doing it. Instead of attracting people who can help you, you are more likely to be repelling those same people.

How job seekers market themselves wrongly

1.) → Your LinkedIn heading says ACTIVELY SEEKING CAREER OPPORTUNITIES  and perhaps even lists a year.

2.) → You post whiny things on Facebook or Twitter  (or worse, you rant about politics, religion or something else)

  • Why Not? - Employers are reading what you say. If you want to make sure that you get cut from the fold early, make sure you are ranting against corporate injustice when you are seeking a job as an Executive Assistant, middle manager, or even entry level employee. Who makes hiring decisions for those targets? Corporate people. It never fails to astonish me how the same person whining about no jobs can position themselves so badly.
  • The fix? Make sure your online presence is positive.

3.) → You think if you say it over and over people will hear you. Like reposting the same thing all the time with the caption, "you can't miss this!"

If you plan to use any social media marketing for job search, make sure you project the right image, offer a positive presence, and don't sound like a repetitive stream of the same message.

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  1. Anne Green on May 25, 2012 at 9:13 pm

    Awesome post. This is very important to people who are seeking for job. People must read this blog so that they can be able to get a lot of tips to avoid when they are marketing their self to get a stable job.

    • Julie Walraven on May 29, 2012 at 11:02 am

      Thanks for stopping by, Anne. I appreciate the kudos! My goal is to help people do the right thing to find their next position.

  2. Hannah Jeffers on May 29, 2012 at 5:03 am

    Wow, I can’t even mention how of great importance this is to me. I am one of the people who has been making those mistakes, it is time to correct them.

    • Julie Walraven on May 29, 2012 at 11:04 am

      When you realize you are making the mistakes, Hannah, you are halfway there to the solution. People who never see the mistakes are the ones who really struggle and those who see them but are unwilling to change also miss out.

  3. Maria Sizer on June 1, 2012 at 2:41 am

    Having a solid and effective resume can greatly improve your chances of landing that dream job.
    There are several websites with tips around the web.

    • Julie Walraven on June 1, 2012 at 6:18 am

      Maria, you are correct. Thanks for stopping by.

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Julie Walraven

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