I’m in the business of creating career marketing strategies for job seekers. This is not new to me. I have been doing this for 25+ years. How I do it has changed and the level of complexity of the job search has changed. Our global communication has changed and we know what is happening instantly and yet we don’t.
Job search challenge
We have a dichotomy of job seekers and career changers right now. For some, they are moving seamlessly from one position to another, in some cases even being promoted or recruited into much better positions than ever before.
And then there is the opposite. The person who lost their job more than a year ago. They may have sought professional help, used social media, communicated their value, and done all the right things. In their industry or their location, they are not connecting. They have tried to use transferable skills, may have applied for retraining, or to jobs that are at a different level than their former positions. Nothing.
Desperation sets in. Basic needs are not being met. People who once dined out frequently can’t even fill their refrigerator for the next meal. The mortgage is late, the rent check bounces. The phone bill isn’t paid. Despair.
Government programs don’t fit them because they don’t fit into the profile. Unemployment benefits are used up or stalled.
From my seat, I know I can’t help every one. And I too need to pay for mortgage, phone, lights, food, and more.
But I need to see if there is something beside the government programs which may take too long to help the person who is without food, rent money, and is willing and able to work. Some touch point for those who are broken and need fixing and fell out of the system.
In addition to basic needs and job search help, the long term pain grows with every rejection and depression sets in. Career coaches and resume writers are not trained counselors or psychiatrists but sometimes that is the need. The long term effects of this economy are debilitating and devastating to too many job seekers. Professional help is needed. Financial resources are needed.
While we are on this topic, one of my favorite bloggers who I consider a friend, Danny Brown, wrote a post on his blog while I was writing this one. Danny has helped countless others with his 12for12K project which will roll out with a relaunch on October 1. Danny’s post is titled: Imagine If. It is very short but has some provocative thoughts for all of us, starting with:
Instead of blowing $50,000 on the staff Christmas party, companies offered employees the option of a smaller bash and donated the rest to a local charity.
His points are along the lines of what I was thinking. If everyone who is working, made a few changes and companies made a few changes to help, we could change the world. Government programs are mired in bureaucracy and there are definitely some that work but the length of time and dollars involved make true help hard to get when a person needs it.
I’m not offering a solution. I am asking for your input. How can we provide the support those people need? How are we going to help? I believe there is a solution but it will take so many people without agendas working together to bring a viable solution for people and then we need employers to step up and hire. Thoughts?
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